News Broadcasting
The Election Tracker & Agar Abhi Chunav Ho Toh
MUMBAI: As a prelude to the upcoming General Elections, CNN-IBN & IBN7 in partnership with THE WEEK are again back with the last round of The Election Tracker.’
CNN-IBN & IBN7 began this massive effort with its first round of The Election Tracker in July 2013, which was a one-of-its-kind study that tested the mood of the nation on key governance issues and attempted to track the fortunes of key political leaders; eventually endeavoring to answer the BIGGEST QUESTION – Who will rule India for the next five years?
The upcoming round of The Election Tracker on CNN-IBN and Agar Abhi Chunav Hon Toh on IBN7 scheduled from 31st March to 4th April, 2014 will see participation of approximately 18,050 respondents to be surveyed across 22 states with focus on social and political issues of national importance. Based on a rigorous methodology, this study, conducted by the ‘Centre for the Study of Developing Societies’ (CSDS) will project likely voting patterns and outcome.
The states to be covered will be: Andhra Pradesh, Assam, Bihar, Goa, Gujarat, Haryana, Himachal Pradesh, Jammu & Kashmir, Karnataka, Kerala, Madhya Pradesh, Maharashtra, Odisha, Punjab, Rajasthan, Tamil Nadu, Uttar Pradesh, West Bengal, Delhi, Jharkhand, Chhattisgarh and Uttarakhand.
Rajdeep Sardesai, Editor-in-Chief, IBN Network, said, “As we approach one of the most complex and debatably the most fascinating and exciting elections so far, we believe that our viewers need to be well armed with extensive and accurate information related to our present political and social scenario. This is crucial in order to enable them to make informed decisions while voting which will help take our country forward in the right direction. Through ‘The Election Tracker’ and ‘Agar Abhi Chunav Ho Toh’ on CNN-IBN and IBN7 respectively, our network aims to do precisely this.”
Philip Mathew, Managing Editor, THE WEEK, said, “THE WEEK is known for its incisive political reporting and exhaustive analytical articles. The election prediction polls we have been associated with over the years have always been credible and accurate. As we prepare to elect a new government, THE WEEK is happy to be part of an effort to gauge the mood of the electorate, and predict which way the wind blows.”
Don’t miss The Election Tracker on CNN-IBN and Agar Abhi Chunav Hon Toh on IBN7 from 31st March to 4th April, 2014 @ 8:00 PM.
You can also read the detailed results and analysis of the survey in the issue of THE WEEK hitting stands on 4th April 2014.
News Broadcasting
Book Cricket gets a digital century on News18 amid T20 fever
Nostalgic classroom game revamped in English, Hindi plus Telugu on web and app.
MUMBAI: When the T20 World Cup fever hits fever pitch, News18 decides to flip the script straight back to the classroom. The digital news platform has revived the timeless schoolyard favourite Book Cricket as an interactive online game, perfectly timed to ride the cricket wave gripping fans across the globe. The reimagined Book Cricket ditches textbooks for smartphones, blending old-school nostalgia with modern gameplay. Once a sneaky recess pastime played by flicking book pages to score runs, the digital version now offers seamless fun for anyone craving a quick cricket fix between overs.
Available in English, Hindi and Telugu (with more languages planned across News18’s network), the game sits within the platform’s fast-growing gaming portfolio of over 20 titles, all built in-house. It joins event-driven hits like ‘Kursi Catcher’ and ‘Result Rewind’ during the 2025 Bihar Assembly Elections, plus festive specials such as ‘Durga’s Astras’ for Durga Puja and ‘Mouse Modak’ for Ganesh Chaturthi.
News18 Digital CEO Mitul Sangani said, “Gaming is a key pillar of our engagement strategy. At News18, we uniquely combine our newsroom agility with immersive gaming experiences. By blending credible content with interactive formats, we are creating meaningful engagement in an era defined by shrinking attention spans and evolving consumption habits.”
Select titles have expanded beyond News18.com to CNBC-TV18.com and Firstpost.com, reflecting the network’s push to deepen user interaction across platforms. The Book Cricket game is live now at https://www.news18.com/games/book-cricket/.
In a tournament where every boundary counts, News18’s digital Book Cricket proves the simplest games can still deliver the biggest smiles no syllabus required, just pure cricket joy one page-flip at a time.
