News Broadcasting
THE BOSS MEETS ETV VIEWERS
NEW DELHI : ETV and Honda created a platform for the viewers of ETV to personally meet the Bollywood superstar, THE BOSS : Akshay Kumar along with the other star cast of the movie today, at Hotel Taj Palace, New Delhi.
ETV partnered with Viacom 18’s movie BOSS, to promote the movie through a customized contest designed for it’s viewers to participate and win couple movie tickets, as well as a chance to meet Akshay Kumar in person. The initiative was presented by Honda Dream Neo.
The BOSS contest, that was aired on ETV Uttar Pradesh/Uttarakhand, ETV Madhya Pradesh/Chhattisgarh, ETV Rajasthan and ETV Bihar/Jharkhand, created an excitement among the viewers to meet Akshay Kumar. An aggressive participation was seen during the contest.
10 winners were selected at the end of the contest. Sanjeev Srivastava, from Kota, Sridhar from Dehradun, Yogendra from Noida, Bhagat Aggarwal from Gorakhpur were the winners to name a few. Akshay Kumar was present at the event to meet these winners personally in order to congratulate them, get pictures clicked and sign autographs for them. Immense excitement and nervousness was seen among the winners as it was a dream come true experience for all of them.
Senior representatives from ETV, Honda and Viacom 18 were present at this do.
Honda and Viacom 18 expressed their gratitude and congratulated ETV to have initiated this activity like never before and mentioned about their willingness to associate in the future too.
Akshay Kumar talked about the upcoming Grand Finale of ETV Rajasthan Ke Superstars, scheduled for 16th October, 2013, in Hotel Clarks Amer, Jaipur and congratulated ETV to have created a platform with such a noble cause of honoring the ordinary people, for doing something extraordinary for the society.
The BOSS star interviews and clippings of this meet and greet show, will be aired in this week, only on ETV! Keep watching…
ETV Network offers enriching infotainment via 12 regional channels; ETV has its strong foothold in over 10 states of India- Uttar Pradesh, Madhya Pradesh Bihar, Rajasthan, Gujarat, Maharashtra, Orissa, West Bengal, Andhra Pradesh and Karnataka. Apart from being present in all the state capitals, ETV provides unmatched regional coverage with specialised dedicated teams for small towns and districts. With its own Earth Station for up-linking and expediting timely transmission of news, ETV is among the country’s biggest satellite TV operations. For more information, visit www.etv.co.in
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI: Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
