English Entertainment
The Boss Baby premieres March 25 at 1PM and 9PM
MUMBAI: Staying true to the promise to premiere the biggest blockbusters of the year, Star Movies will air Academy Award nominated film, The Boss Baby on Sunday, March 25 at 1PM and 9 PM respectively. Starring the witty Alec Baldwin as Boss Baby along with popular host Jimmy Kimmel as Ted Timothy Templeton, the film is a rollercoaster of fun, drama, suspense and hilarity.
Theodore, a cute baby with an adult mind is on earth with an arduous mission: to lead the battle between babies and puppies. He enlists his unwilling sibling, Tim for this task, and things take an unexpected turn owing to the complexities that come with any sibling rivalry. Whether it’s squabbling incessantly or becoming partners in crime, Tim and Theodore are exactly like every other sibling duo. A secret world where cute babies double up as undercover agents, The Boss Baby is a complete family entertainer.
The place to catch the biggest Hollywood premieres, Star Movies brings fans a tongue-in-cheek campaign centred on the qualities of a boss, that are brought out in The Boss Baby, showcasing how babies know just how to get things done their way! On the day of the premiere, Star Movies invites fans to share their version on what bosses say – and what they really mean. Star Movies will encourage their followers to share the funniest and wittiest translations of “Boss Quotes”.
English Entertainment
ZEE5 UK partners Narrative Entertainment to add UK channels
Six FAST channels added as platform sharpens hybrid play in Britain
LONDON: ZEE5 UK struck a first-of-its-kind deal with Narrative Entertainment, bringing mainstream UK television channels onto an Indian streaming platform as it pushes to deepen its footprint in a crowded, mature market.
The partnership adds six of Narrative’s FAST channels to the service, including Great! Movies, Great! Romance, Great! Mystery and kids brands POP, Tiny Pop and POP UP, widening ZEE5 UK’s appeal across genres and age groups.
The move reflects a clear shift in strategy. ZEE5 UK is betting on a hybrid model that blends on-demand content with curated, always-on channels to drive discovery and increase time spent on the platform.
“This partnership represents a meaningful evolution in how we serve audiences in mature markets like the UK, where viewers are defined by habits, convenience and choice rather than geography or language alone,” said Parul Goel, territory head, Europe, Zee Entertainment. “By bringing trusted mainstream UK channels together with our premium originals, movies and kids’ content, we are building a more consumer-centric platform that simplifies viewing while increasing depth and relevance.”
Fateha Begum, commercial director, Narrative Entertainment, said the tie-up would fuel growth for both sides. “Our portfolio of quality programming, with such wide and enduring appeal, is a perfect complement to ZEE5 UK. This is a strong partnership that will support growth for both parties, and we share Zee Entertainment’s vision of an increasingly partnership-led future for the industry.”
ZEE5’s global library spans over 4,000 films and more than 500 originals, with over 130 new titles added annually. The addition of Narrative’s channels strengthens its kids offering and introduces genre-led linear experiences alongside its on-demand catalogue.
The deal also gives Narrative access to ZEE5 UK’s fast-growing user base, extending reach without diluting brand identity, while reinforcing ZEE5 UK’s network of more than 40 live channels.
As streaming wars intensify, ZEE5 UK is widening its playbook, blending content, convenience and partnerships in a bid to win screen time in one of the world’s toughest markets.
