GECs
‘The Aviator’ exclusively on Zee Studio
“Nominated for 11 Oscars and won 5, in The 77th Annual Academy Awards, 2005
” Won 4 BAFTA Film Awards, 2005
” Won 3 Golden Globe Awards, 2005
Mumbai, October 18, 2005: Zee Studio, the ultimate movie channel is all set to premiere “The Aviator”, directed by Martin Scorsese and written by John Logan, tells the story of aviation pioneer Howard Hughes. The drama recounts the years of his life from the late 1920s through the 1940s, an epoch when Hughes was directing and producing Hollywood movies and test flying innovative aircrafts he designed and created.
Speaking on this initiative Mr. Neil Chakravati, Business Head, Zee Studio said, “The fantastic response we have received from our viewers for showcasing blockbuster movies like kill Bill, Indiana Jones, Laws of attraction etc. has encouraged us to get even bigger movies on the channel. The Aviator is one such movie which we have acquired and we are confident of its popularity.”
Starring: Leonardo DiCaprio, Cate Blanchett and Kate Beckinsale
Directed by: Martin Scorsese
Tune in on Saturday, October 22 at 9:00 pm to catch
‘The Aviator’ only on Zee Studio
For more information contact:
Chetan Saxena
saxenac@zeenetwork.com
GECs
ZEEL overhauls sales structure to chase growth across TV and digital platforms
New structure sharpens digital push as viewing habits fragment fast
MUMBAI: Zee Entertainment Enterprises Ltd. is reshuffling its sales playbook as it looks to keep pace with a fast-changing media landscape, where audiences are scattered, screens are multiplying and advertisers are following the data.
According to media reports, the rejig is anchored in the company’s push to build a more integrated, data-led monetisation engine, one that can straddle both traditional television and fast-growing digital platforms with equal ease.
At the heart of the move is a reworked sales architecture designed to deliver cross-platform solutions. With connected TV gaining ground and digital consumption surging, ZEEL is aligning its teams to move quicker, think broader and sell smarter.
The restructuring is being led by chief operating officer, advertisement revenue, Sandeep Mehrotra, at a time when the company says it is seeing tremendous growth. The idea is simple: match the right talent to the right opportunity in a market that is anything but static.
As part of the overhaul, several long-serving executives have been elevated to chief sales officer roles across regions and content clusters. Sanjoy Chatterjee will head the east market, while Gunjarav Nayak takes charge of the west along with high-margin verticals such as hmg, brand works, intellectual properties and digital sales. Rajnish Gupta will oversee bengaluru and chennai markets alongside the kannada and tamil clusters.
In other key moves, Divjyot Dhanda will lead hyderabad and kochi markets and manage zee tv, zee keralam and the telugu cluster. Roshan Vasu Kotian will supervise a diverse portfolio including Zee Marathi, &tv, Zee Punjabi, Zee Anmol, Big Magic and Zee Biskope.
The company is also strengthening its bench, appointing national sales heads across retail, regional clusters, digital and brand solutions. Ankur Kapila’s appointment to lead digital sales signals a sharper push into a segment that continues to outpace traditional formats.
Behind the scenes, dedicated strategy and operations roles have been carved out for both linear and digital businesses. Nitin Shetty, Rajkiran Shrivastav and Priya Nambiar will take on key responsibilities to ensure the new structure runs with precision.
The broader aim is clear. ZEEL wants a bigger slice of advertising budgets that are steadily drifting towards digital and connected TV ecosystems. By integrating its offerings, the company hopes to deepen client relationships while unlocking new revenue streams.
The new structure takes effect immediately, with Mehrotra continuing to report to chief executive officer Punit Goenka and steer the company’s advertising revenue strategy. Senior executive Laxmi Shetty will support the transition, with her revised role expected to be announced soon.
In a market where content is everywhere but attention is scarce, ZEEL’s latest move is less about rearranging the org chart and more about staying in the game.
