News Broadcasting
Tata Aia Life insurance & republic media network partner for “Rakshakaran Hero” initiative
MUMBAI: More than 950 million people do not have Life Insurance. Further for every Rs. 100 of protection/insurance required only Rs. 8 has been invested, thus, leading to a “protection gap” of 92%. With Protection as the main purpose Tata AIA Life Insurance has launched Rakshakaran Hero initiative, along with Republic Media Network, wherein Tata AIA will plant a tree for every term policy bought. This co-opts policyholders for a collective aim of protecting future generations.
Tata AIA Life Insurance MD & CEO Rishi Srivastava said on the occasion, “Being a part of the Tata group our work is guided by the purpose of serving society through greater Protection. Financially securing families while protecting the environment blends our purpose with a larger societal goal. We celebrate the heroism of our policyholders in taking the firm step of protecting their families by planting a tree on behalf of each of them and extending this protection to the environment. I am encouraged and delighted by the response from the policyholders and this has charged our organisation to spread Protection further.”
This initiative impacts future generations the most. Engaging with them about the importance of starting today to protect their tomorrow ensures that the initiative reverberates with the ultimate beneficiaries and leaves a lasting impact across the nation.
Through Republic Media Network’s with a cumulative reach of over 90mn+ weekly viewers & high dissemination over 10+ HD OTT platforms, this initiative will engage Indians across the nation on the importance of being a ‘Rakshakaran Hero’ and encourage them to become a part of the movement.
Republic Media Network’s Group CEO Vikas Khanchandani says “Republic is committed to partners on building projects with strong purpose that drive positive change and impact. Climate sustainability is a pressing concern and initiatives like Rakshakaran Hero are important for addressing the concern at an institutional level. We are delighted to partner with TATA AIA Life Insurance on this noble initiative and will extend our full reach and capabilities to popularise Rakshakaran Hero.”
News Broadcasting
News18 India launches Command Centre war explainer with Arya
New show shifts from debates to decoding global conflicts and impacts
MUMBAI: News18 India has rolled out a new war-focused programme, Command Centre, featuring Gaurav Arya, as it looks to offer viewers a sharper, more grounded take on global conflicts amid rising tensions in West Asia.
Positioned as an “insider war room”, the show moves away from conventional panel debates and instead focuses on explaining military developments, decoding strategy and connecting global events to their everyday impact, from fuel prices to economic shifts.
The format leans heavily on visuals and data. The studio has been designed like a command hub, complete with large LED war maps, real-time graphics and an alert system to track developments as they unfold.
At the centre of it all is Arya, who brings his military background to simplify complex war strategies for viewers. His signature line, “Seedhi baat samjhiye”, anchors the show’s promise of clarity over noise.
News18 India managing editor Jyoti Kamal said, “Command Centre, featuring Major Gaurav Arya is designed to deliver accurate insights and a clear perspective on how evolving conflicts impact everyday life, from household budgets to national security. With expert voices analysing every development in real time, the show goes beyond headlines to decode what’s happening now, what it means, and what could come next.”
Echoing the intent, Gaurav Arya added, “In times of war, confusion is the biggest threat. With News18 India’s Command Centre, we are bringing viewers inside the war room, decoding strategies, tracking every escalation, and explaining, in the simplest terms, what it means for India and for every household. Seedhi baat samjhiye, this is where you understand not just what is happening, but what happens next.”
The weekday show will air in the afternoon slot and will also feature Gaurav Shukla, adding to its editorial depth.
With its mix of analysis, visuals and a clear focus on impact, the show reflects a broader shift in news consumption. Viewers are no longer just watching events unfold, they are looking to understand what those events mean for them.
