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Tangerine Home Couture launches in India
MUMBAI: The Indian Home Décor Market that is slated to touch the Rs.1, 60, 000 crore mark by 2016, will see the launch of a new player in the home décor space – Tangerine Home Couture. From the house of Indian Home Variations, a marketing and distribution company that offers premium houseware products, Tangerine Home Couture is a boutique designer brand of home solutions that will offer its audience colour coordinated design centric solutions. With the phenomena of introducing the concept of color coordinated product stories, Indian market will inch closer to the international market and change the way home products are sold in India.
Started with the vision to cater to the changing lifestyle needs of Indian customers, Tangerine Home Couture enables the consumer select the best concepts that is suitable for today. With the knowledge of Indian consumer behaviour and current market trends, they bring a total coordinated solution for home couture and accessories making homes a platform of self expression.
Tangerine Home Couture has created a wide range of products that are fashionable and comfortable. The offering comprises of a vast variety of products including bedsheets, comforters, fitted sheets, bed covers, duvet covers, blankets, specialized pillows, cushions, towels, rugs, shower curtains and bath accessories. In addition to bed and bath products, Tangerine Home Couture also has a collection of mugs, handbags, bath mats that are coordinated to represent each colour.
The core competency of Tangerine Homes is these eight colour stories woven around eight themes. The stories revolve around capturing nature moods and desires making it a unique offering by an industry player.
While Turq Tango brings an effervescent appeal for a young-at-heart environment, Indigo Bay pumps up creativity and coolness in a monotonous corporate setting. Midnight Rouge lingers on promising nocturnal romance while Fete collection ushers in wedding celebrations and festivities. The Zen XP collection ensures a comfortable and restful feel for the industrious executives while Desert Safari becomes the master’s choice with the extravagant metallic lustres. While Plum Pleasures and Aquacado weave pleasant stories for a sprightly workplace, Scarlet Sunsets bring in mild geometric prints with a tinge of the vibrant red to lift energy levels.
Mr. Rajiv Merchant, Co-Founder & CEO, Tangerine Home Couture who has over two decades of experiences in the Indian fashion and retail industry asserts, ‘The sector for manufacturing textiles in India is second only to agriculture when it comes to contribution to national growth. With the Home Decor market growing exponentially from a CAGR of 6.25% (Rs. 80,000 crores) in 2011 to 13.5% (Rs. 1, 60,000 crores) in 2016, signals a huge potential that lies in the textile sector in times to come. Considering the current scenario with 4.5 million homes bring added each year in urban India, sky is the limit when it comes to growth prospects in home couture segment. The Company aims to cater to the customers within this category by offering colour coordinated home décor solutions promising global standards at affordable prices.”
Tangerine Home Couture has its presence in leading specialty stores, departmental stores, online stores and mom and pop furnishing stores across the country.
For further information, please visit the social page: facebook.com/mytangerinetree
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WITT Summit 2026 concludes in New Delhi
Babar Azam’s comical diving attempt goes viral as league introduces anti-dew measures.
MUMBAI: The WITT Summit just wrapped up with enough big ideas to fill a policy playbook because when India’s leaders, thinkers and icons gather under one roof, even the conversations hit sixes. The eighth edition of TV9 Network’s flagship What India Thinks Today (WITT) Summit 2026 concluded on Saturday after two days of dynamic discussions at its New Delhi venue. India’s largest multi-domain public policy and culture summit brought together political leaders, policymakers, sports icons, artists and technology innovators to examine the forces shaping contemporary India and its global standing.
Prime minister Narendra Modi delivered the keynote address on the theme “India and the World” for the third consecutive year. In a wide-ranging speech, he addressed the ongoing conflict in West Asia, calling for restraint and compassion while highlighting India’s continued development trajectory despite global turmoil.
The summit featured candid conversations with state leaders. Telangana Chief Minister A. Revanth Reddy articulated a people-first governance model and contrasted it with other development approaches. Madhya Pradesh Chief Minister Mohan Yadav declared that Left-wing extremism had been effectively eliminated in his state and highlighted preparations for the upcoming Kumbh Mela. Punjab Chief Minister Bhagwant Mann defended his government’s record, citing the closure of 19 toll plazas and creation of the Sadak Suraksha Force. Karnataka Deputy Chief Minister D.K. Shivakumar expressed confidence in Congress prospects in Assam and addressed recent allegations against him.
On geopolitics and national security, Union Minister Jyotiraditya Scindia outlined India’s ambition to become a builder of trusted digital infrastructure for the world, citing the rapid 5G rollout and village-level 4G connectivity.
Cricket received significant attention. Former India captain Sourav Ganguly praised player freedom and trust as hallmarks of great leadership and named MS Dhoni as the greatest captain due to his World Cup successes. India women’s team bowling coach Aavishkar Salvi credited the BCCI and Women’s Premier League for building a pipeline of world-class talent behind the team’s recent ODI World Cup triumph.
The summit also hosted the inaugural AI² Awards 2026, celebrating the convergence of human creativity and machine intelligence in storytelling and content creation. Poet and kathavachak Kumar Vishwas delivered a nuanced take on India’s concept of Dharma and criticised the recent arrest of an 80-year-old Shankaracharya. Veteran lyricist Sameer Anjaan and storyteller Neelesh Misra reflected on changing music trends and artistic responsibility in the wake of a recent controversy involving Nora Fatehi.
In a country where conversations often run as deep as the Ganges, the WITT Summit proved once again that when leaders, thinkers and storytellers come together, the real winner is public discourse lively, layered and refreshingly unafraid to tackle the big questions shaping India’s tomorrow.
