Kids
Summer of fun and excitement with india’s no 1 kids entertainment destination – Nickelodeon
MUMBAI: India’s leading kids’ entertainment franchise Nickelodeon has kids beat the summer heat with a host of exciting and fantastic entertainment spread of new movies and new episodes starring favorite Nicktoons. Adding to the excitement are interesting and once in a life time opportunities for kids to chill with their favorite toons on-air, on ground and at the movies.
Adding to the summer time fun are the Nicktoons who are busy creating some entertaining moments for kids with a summer special programming line-up that includes: –
· All new episodes of Motu Patlu on Nick and Shiva and Pakdam Pakdai on Sonic.
· New series of Power Rangers Ninja Steel on Nick and all new season of Masha and the Bear, Team Umizoomi, Shimmer and Shine and The Blaze and the Monster Machine on Nick Jr
· Taking kids into a new world of fun and excitement will be the premiere of the 2 made for television movies “Shiva and The Lost tribe” premiering on 3rd June followed by the movie on the awesome twosome Motu Patlu with Motu Patlu – The Dinosaurs Invasion.”
Speaking about the high decibel summer engagement plan at Nickelodeon, Nina Elavia Jaipuria, Business Head, Kids Entertainment Cluster at Viacom18 said, “Kids are the center of Nickelodeon’s universe and our constant endeavor is to create money can’t buy experiences for them. It is this intent coupled with our desire to innovate that has made us favorites amongst kids and established our thought leadership in the category. We will continue to curate engagement and initiatives that are pioneering, immersive and provide an unmatched entertainment experience for kids.”
It will also rain goodies and specials on Nickelodeon this summer with the high decibel summer campaign that gives lucky winners a chance to chill with their family at the Nickelodeon Universe in Minnesota, USA! All kids need to do to win the Golden Ticket to USA is watch Nickelodeon Monday to Friday from 6.30pm – 7.30pm and answer some fun questions!
The summer fun extends to Sonic with kids getting the chance to be a part of the super cool “SHIVA Gizmo Gang Contest” – Powered by V Mart. Kids need to watch SONIC Monday-Friday from 5.30pm – 6.30pm and answer some questions. Up for grabs will be Segways and VR Headsets that will delight the kids.
Capturing even the silver screen this summer in a first of its kind initiative, kids will also get to immerse themselves into the Nickelodeon world at the nearest Inox Theatre. The ‘Nickelodeon Children’s Film Festival’ will start on 26th May, every Saturday and Sunday across 21 cities in India like Mumbai, Delhi, Pune, Bangalore, Lucknow, Jaipur etc. which will screen the most loved Nickelodeon movies like Motu Patlu City of Gold, Pakdam Pakdai in Egypt, The Secret World of Vedas City, to name a few. Kids with parents in tow can pick up Motu Patlu combo treats while they enjoy the animated adventure movies of Motu Patlu, Shiva and Pakdam Pakdai.
Adding scale to the campaigns, Nickelodeon and Sonic will engage with kids across the country with a a high decibel integrated marketing campaign spanning cross channel TV promotions, print communication in leading dailies, on-ground activations, digital and strategic alliances. Activations at high footfall malls like High Street Phoenix, Oberoi Mall, R Mall in Mumbai and Ambience Mall in Delhi, and brand presence at relevant touchpoints like Funcity gaming arcade and Central mall will increase the engagement with kids in metros and urban cities. Taking the engagement deeper into the country is a month-long van activation going across 30 cities and building affinity in the tier2 and tier3 towns.
The campaign will also see a dedicated microsite for the kids to submit their answers, interactive posts on social media calling for entries along with an interactive App serving as another gateway for contest entries.
Kids
Mukta Arts and Green Gold ink MOU to animate iconic film IPs
Kalicharan, Karz, Hero, Karma, Ram Lakhan to spawn animated shows plus features.
MUMBAI: When classic hindi movie meets animation, the result is a fresh reel of nostalgia with a cartoon twist. Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on animated shows and feature films drawn from Mukta Arts’ four-decade treasure trove of iconic IPs. The partnership taps Mukta’s SGM Animation Studio launched in 2025 as its dedicated animation and games arm and Green Gold’s proven track record in building scalable, homegrown franchises. Creative teams from both sides have already kicked off discussions, with the first project currently in development.
The slate will draw inspiration from landmark Mukta films including Kalicharan, Karz, Hero, Karma, Ram Lakhan, Khalnayak, Saudagar and Iqbal, plus character-led spin-offs from those universes. The aim is to reimagine these stories for today’s young, global audiences while preserving their emotional core.
Green Gold Animation (home of Chhota Bheem) founder and CEO Rajiv Chilaka said, “This partnership with SGM Studios allows us to apply our experience in building long-lasting animation IPs to a truly iconic film catalogue. Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”
Mukta Arts Ltd. filmmaker and founder Subhash Ghai added, “Mukta Arts has always believed in creating stories with lasting emotional value. Through animation, we are extending our IP into a new medium for the next generation.”
In an industry where timeless tales never go out of fashion, this collaboration promises to bring beloved characters back to life with a modern, animated glow proving that some stories are too good to stay in live-action. Stay tuned for the first animated frame to drop.
