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Star ropes in stars to raise funds for Uttarakhand rehabilitation
MUMBAI: When Star India CEO Uday Shankar watched hundreds of innocent tourists and locals being swept away and buildings being flattened by the rising waters of the Mandakani river in June this year, he was at first horrified by the magnitude of the tragedy and then moved to action. He vowed to himself, that he would put in his best to help in the rebuilding efforts in the affected areas. He made a call to the two Bhatts of Bollywood- Mahesh and Mukesh and sought their support in putting together a fund-raising initiative which would involve the film and television fraternity.
This is an opportunity for the entire Hindi film industry to stand by people who have showered them with unconditional love, says Star’s Uday Shankar
He also connected with Wizcraft’s Sabbas Joseph, asking him to pitch in this with his mite. And he deputed Star India senior VP marketing Yogesh Manwani to go down to Uttarakhand to study and assess the situation and gauge the funds required to rehabilitate the afflicted areas with major NGOs working there.
Come 15 August 2013, and Uday’s initiative will see the light of day at the National Sports Club of India (NSCI)’s spanking new stadium in Central Mumbai. On stage will be the biggest names from Bollywood, the Bachchan family – it’s quite likely that the Bachchan bahu Aishwarya will get on stage after a long hiatus, Salman Khan, Madhuri Dixit, AR Rahman, Lata Mangeshkar, Ayushmann Khurana, Akshay Kumar, Pritam, Shankar Ehsaan Loy, Ajay Devgn, Kajol and Prasoon Joshi, among many others.
The event titled Saath Hain Hum Uttarakhand will be telecast live on a clutch of channels of the Star India network – Life OK, Star Plus, Star Jalsa, Star World, Star Utsav, Star Movies, Star Gold, Star Pravah, Movies OK, Channel V and Star Plus.
So what’s so great about doing another multi-starrer event with film and TV performers? Have we not seen many of them and felt like going ho-hum? The difference this time is that this one has very noble intentions. Every paisa that Star India earns courtesy ad revenues and sponsorship during the telecast will be donated to NGOs working in the Uttarakhand. The telecast is slated to run for seven hours from 12 noon to 7pm. Estimates are that Star is likely to give away Rs 20-30 crore which it will rake in courtesy the telecast.
The biggest names from Bollywood have been roped in for the event titled Saath Hain Hum Uttarakhand
Amitabh will lend his mesmerising voice to recite couplets from Prasoon’s magical poetry that’ll be set to Shankar-Ehsaan-Loy’s music. The enthralling musical act will weave Prasoon’s event anthem – Mera Desh- into an enchanting song performance by acclaimed classical singer Shankar Mahadevan and a spellbinding poetic rendition by Amitabh. At the time of writing, several other stars like Rani Mukerji and Karan Johar were also approached.
Says Star India CEO Uday Shankar, “Mera Desh is an invocation by India’s most revered artists with a simple and clear message to fellow citizens — to look at tragedy squarely in the eye and overcome it by joining hands. Star India is humbled to receive support from Hindi cinema’s biggest icons.”
“The noble initiative is an opportunity for the entire Hindi film industry to stand by the very people who have showered us with unconditional love and have made us who we are,” says Bachchan. “We have come together to ease the pain of fellow men who suffered the agonising pain that this unprecedented calamity brought with itself.”
All the anchors and stars will be urging audiences at home to open their wallets and donate funds for Uttarakhand
This apart, anchors will be rotated every hour. Among some of the names from the TV industry which are being talked about include: Deepika Singh (Sandhya), Anas Rashid (Sooraj), Karan Mehra (Naitik), Mahadev fame Mohit Raina and Pooja Bose. “The show will be loaded with entertainment,” says a source close to the production. Wizcraft has had the experience of raising funds through greenathons and long-format events. But they have left the fund-raising to Star which is setting up payment gateways online. All the anchors and stars will be urging audiences at home to open their wallets and donate funds for Uttarakhand.”
The main choreographer for the event is Sanjay Shetty who has become the darling of most live event organisers in recent times. The creative inputs will come courtesy Star India senior vice president programming Anil Jha. Wizcraft TV head Namit Sharma is the creative head and Asim Sen has been roped in as the TV director, Anurag Dingra will be the director of photography, while sets are being done by designer Varshai Desai. Wizcraft sound firm Performance Audio has been signed on for the sound while Atul Sonpal is responsible for the lights design with the help of lights from SFX and Ulhas will look after lights. Tech gear, cameras are being supplied by Real Impact.
Technical and production crew disclosed that they were either working free of cost or at concessional rates for the event. “We are doing it for a cause,” says one of them. “Star has been reaching out to all who have been working with it on shows in the past to come in at really discounted rates.”
Star India has emerged as one of the front runners on the corporate social responsibility (CSR) front amongst media firms ever since Shankar took over as CEO four years ago. This initiative should take the network even further still.
News Broadcasting
Induction cooktop demand spikes 30× amid LPG supply concerns
Supply worries linked to West Asia tensions push households and restaurants to turn to electric cooking alternatives
MUMBAI: As geopolitical tensions in West Asia ripple through global energy supply chains, the familiar blue flame in Indian kitchens is facing an unexpected challenger: electricity.
What began as concerns over the availability of liquefied petroleum gas (LPG) has quickly evolved into a technology-driven shift in cooking habits. Households across India are increasingly turning to induction cooktops and other electric appliances, initially as a backup but now, for many, a necessity.
A sudden surge in demand
Recent data from quick-commerce and grocery platform BigBasket highlights the scale of the shift. According to Seshu Kumar Tirumala, the company’s chief buying and merchandising officer, demand for induction cooktops has risen dramatically.
“Induction cooktops have seen a significant surge in demand, recording a fivefold jump on 10 March and a thirtyfold spike on 11 March,” Tirumala said.
The increase stands out sharply when compared with broader kitchen appliance trends. Most appliance categories are growing within 10 per cent of their typical demand levels, while induction cooktops have witnessed explosive growth as households rush to secure an alternative cooking option.
Major e-commerce platforms including Amazon and Flipkart have reported rising searches and orders for induction stoves. Quick-commerce apps such as Blinkit and Zepto have also witnessed stock shortages in major metropolitan areas including Delhi, Mumbai and Bengaluru.
What was once considered a convenient appliance for hostels, small kitchens or occasional use has suddenly become an essential addition in many homes.
A crisis thousands of miles away
The trigger for this shift lies far beyond India’s kitchens.
Escalating conflict in the Middle East has disrupted shipping routes through the Strait of Hormuz, one of the world’s most critical energy corridors. Nearly 85 to 90 per cent of India’s LPG imports pass through this narrow waterway, making the country particularly vulnerable to supply disruptions.
The ripple effects have been swift.
India currently meets roughly 60 per cent of its LPG demand through imports, and tightening global supply has already begun to affect domestic availability and prices.
Earlier this month, the price of domestic LPG cylinders increased by Rs 60, while commercial cylinders rose by more than Rs 114.
To discourage panic buying and hoarding, the government has also extended the mandatory waiting period between domestic refill bookings from 21 days to 25 days.
Restaurants feel the pressure
The strain is not limited to households. Restaurants, hotels and roadside eateries are also grappling with supply constraints as commercial LPG availability tightens under restrictions imposed through the Essential Commodities Act.
In cities such as Bengaluru and Chennai, restaurant associations report that commercial LPG availability has dropped by as much as 75 per cent, forcing many establishments to rethink their kitchen operations.
Some restaurants have reduced menu offerings, while others are rapidly installing high-efficiency induction systems, creating hybrid kitchens where electricity now shares the workload with gas.
For smaller eateries and roadside dhabas, the shift is less about sustainability and more about survival.
A potential structural shift
The government has maintained that there is no nationwide LPG crisis and has directed refineries to increase production to stabilise supply.
Nevertheless, the developments of March 2026 may already be triggering a longer-term behavioural shift.
For decades, LPG has been the backbone of cooking in Indian households. However, recent disruptions have highlighted the risks of relying on a single fuel source.
Increasingly, households appear to be hedging against uncertainty by adopting electric cooking options to guard against price volatility and delivery delays.
If the current trend continues, the induction cooktop, once viewed as a niche appliance, could emerge as a quiet symbol of India’s evolving kitchen economy.
