GECs
STAR Plus Veera campaign encourages first time voters to make a difference
MUMBAI: We all know that we cross a major landmark in life when we turn 18 years old. You are bestowed upon with many privileges – you get a license to drive, can rightfully enter a disco and even choose your life partner! But what about the fundamental privilege of the right to VOTE? How many of us exercise this?
A government by the people, for the people just can’t work without its people. With the thought of mobilizing the youth and taking its’ Nayi Soch agenda forward, STAR PLUS has introduced an initiative to encourage first time voters to register for the upcoming General Elections. Led by its popular face & youth icon – Veera. The campaign will see a series of public service messages, prompting young viewers to register, vote and make a difference.
“In India, the number of potential first time voters during this election, is estimated at a massive 12 crores. In light of this, we at Star Plus, wanted to spread awareness about voting rights amongst first time voters and mobilize the youth. We want to encourage them to exercise their vote and contribute to the country’s progress. However a lot of them are still not aware the registration is an important prerequisite to voting. This first phase of our campaign aims to address that, “said Nikhil Madhok, Senior Vice-President Marketing & Content Strategy, Star Plus.
Veera is one of the most influential young protagonists on television currently, as her progressive outlook to life is inspiring young viewers all over the country. “Voting is a very important right of every citizen of India, and we must all exercise our right. The youth of this country are the ones who are the most impacted by decisions taken by the government. So it becomes important that they play a key role in the election process, to provide a better future for themselves and their country,” says Veera.
GECs
&TV brings Women’s Day shine to Lucknow mall
Shilpa Shinde joins “Selfie Lo. Shine Karo. Star Ban Jaao!” activation on 8 March.
MUMBAI: This Women’s Day, &TV is handing women the mirror and the spotlight because sometimes the best reflection is the one that finally says “star”. &TV is taking its celebration of strong, confident women off-screen with a lively on-ground initiative at a prominent mall in Lucknow on 7–8 March 2026. The activation, titled “Selfie Lo. Shine Karo. Star Ban Jaao!”, invites women to click empowering selfies at a specially designed mirror installation framed with a symbolic crown and bold messages such as Women & Confident, Women & Boss, Women & Independent, and Women & Carefree. The crown carries the core emotion, “She is her own hero. Her own cheerleader. Her own power.”
Adding star power to the event, beloved actress Shilpa Shinde (popularly known as Angoori Bhabi from Bhabiji Ghar Par Hain! 2.0) will attend on 8 March, interacting with participants. Select women will get the chance to meet her, and one lucky winner will be featured in an upcoming episode on &TV turning a simple selfie into a real on-screen star moment.
The initiative is rooted in the belief that women often celebrate others but rarely pause to acknowledge themselves. By creating a joyful space for self-recognition and confidence, &TV is extending its on-air narratives of empowered women into real life.
Shilpa Shinde said, “I truly believe confidence begins with how we see ourselves. I am very happy that &TV is creating a platform where women are not just celebrated but also given a chance to be seen and recognised.”
&TV chief channel officer and Zee5, business head for hindi Kaveri Das added, “At &TV, we don’t just tell stories of strong women, we actively create platforms for them. This Women’s Day initiative is our way of moving beyond celebration and enabling real visibility.”
In a world quick to spotlight others, &TV is flipping the script reminding every woman that the most powerful story she can star in is her own, one confident selfie at a time.
