English Entertainment
Star Movies Select HD celebrates its 1st anniversary
MUMBAI: The home of discerning English movie audience – Star Movies Select HD has always set new benchmarks in storytelling. Over the past year, the channel has showcased stories that left everyone spellbound.
Star Movies Select HD took on the responsibility of taking its audience through a mesmerizing journey with premieres that included several Oscar nominated movies like Gone Girl, The Grand Budapest Hotel, Birdman, Boyhood, The Theory of Everything, Whiplash to name a few. It also introduced the concept of ‘Unreleased premieres’ which gave its viewers an opportunity to watch movies which have never been released in India.
The magic of storytelling was appreciated by the viewers and industry as Star Movies Select HD won numerous creative and marketing awards – right from the launch, its promos and digital conversations.
So when the home of best stories decides to celebrate its anniversary – the result is naturally a mesmerizing content showcase – The Book Adaptations Festival – Starting July 17, every Sunday at 1PM & 3PM.
When you read a book, you tend to imagine yourself as a part of the story. And some stories you secretly wish were yours. Star Movies Select HD gives you an opportunity to witness some of the best books come alive on your favourite English movie channel.
The festival will showcase well-known book adaptations such as – Thank You for Smoking, The Hitchhiker’s Guide to the Galaxy, The Devil Wears Prada, Atonement, among many others.
These stories deserve to be celebrated with grandeur and Star Movies Select HD will paint the biggest canvas for them across the country with an extensive multi-media Marketing campaign that will reach its audience through TV, OOH, Radio and DTH platforms.
Some stories leave you spellbound, some make you reconsider life itself; but all great stories have one thing in common – they touch your soul. Watch some of the best literary pages come alive on screen with the Book Adaptations festival every Sunday1PM and 3PM starting 17th July only on Star Movies Select HD.
English Entertainment
ZEE5 UK partners Narrative Entertainment to add UK channels
Six FAST channels added as platform sharpens hybrid play in Britain
LONDON: ZEE5 UK struck a first-of-its-kind deal with Narrative Entertainment, bringing mainstream UK television channels onto an Indian streaming platform as it pushes to deepen its footprint in a crowded, mature market.
The partnership adds six of Narrative’s FAST channels to the service, including Great! Movies, Great! Romance, Great! Mystery and kids brands POP, Tiny Pop and POP UP, widening ZEE5 UK’s appeal across genres and age groups.
The move reflects a clear shift in strategy. ZEE5 UK is betting on a hybrid model that blends on-demand content with curated, always-on channels to drive discovery and increase time spent on the platform.
“This partnership represents a meaningful evolution in how we serve audiences in mature markets like the UK, where viewers are defined by habits, convenience and choice rather than geography or language alone,” said Parul Goel, territory head, Europe, Zee Entertainment. “By bringing trusted mainstream UK channels together with our premium originals, movies and kids’ content, we are building a more consumer-centric platform that simplifies viewing while increasing depth and relevance.”
Fateha Begum, commercial director, Narrative Entertainment, said the tie-up would fuel growth for both sides. “Our portfolio of quality programming, with such wide and enduring appeal, is a perfect complement to ZEE5 UK. This is a strong partnership that will support growth for both parties, and we share Zee Entertainment’s vision of an increasingly partnership-led future for the industry.”
ZEE5’s global library spans over 4,000 films and more than 500 originals, with over 130 new titles added annually. The addition of Narrative’s channels strengthens its kids offering and introduces genre-led linear experiences alongside its on-demand catalogue.
The deal also gives Narrative access to ZEE5 UK’s fast-growing user base, extending reach without diluting brand identity, while reinforcing ZEE5 UK’s network of more than 40 live channels.
As streaming wars intensify, ZEE5 UK is widening its playbook, blending content, convenience and partnerships in a bid to win screen time in one of the world’s toughest markets.
