Movie Channels
Star Movies gives the country a new secret to keep!
MUMBAI: On a mysterious Friday evening of 5 August a throng of excited and eager movie fans gathered at PVR Cinema outlets in Mumbai, Delhi and Bangalore to witness a never before seen initiative in India – The Star Movies Secret Screening.
An exclusive invite only closed door movie screening that gives the participating ‘secret keepers’ a rare opportunity to watch some of the biggest Hollywood movies weeks before its actual international release.
Everybody loves a secret, but how many can keep one? The experience began with Star Movies and a select few of their secret keepers. After Star Movies and their secret keepers popped the question to their followers, instant curiosity picked up and secret screening became the buzz word.
The would-be secret keepers had to visit a URL and request for a secret knock code. And once they receive the code, they need to enter it on the website to generate an invite for the secret screening. The experience continued at the screening and finally Star Movies and Fox Star Studios together unveiled the mega secret – The Maze Runner – screening weeks before its worldwide release.
The impact: Star Movies’ asked its viewers if they can keep a secret, they replied with an emphatic ‘YES’ that resulted in 30 million impressions and over 5000 mentions on Twitter. No wonder then, that #StarMoviesSecretScreening trended nationally.
On the occasion, Star India English Cluster general manager Kevin Vaz said, “At Star Movies we always believe in creating experiences for our viewers through strong engagement opportunities and high impact campaigns. We are proud to present a first-of-its-kind concept in India – Star Movies Secret Screening. A private screening of some special movies held only for a select few movie enthusiasts’ weeks before its worldwide release. We are happy with the overwhelming response and as always we will continue to constantly engage our audience with such immersive experiences.”
Fox Star Studios chief marketing officer Shikha Kapur said, “The Maze Runner has been getting great reviews worldwide. When you have a strong product like this, it is important to create evangelists out of audiences and this activity was aimed at doing so. We were sure that audiences would love The Maze Runner and hence confident of screening the film 2 weeks prior to the Worldwide release. We at Fox Star Studios try and push the envelope of marketing with every film. I think we were hugely successful as it took social media by storm & are proud to have partnered with Star Movies for this initiative. Given the responses we have got from the screening, we are confident the film will be received very well in India, when it releases on 19th September.”
Movie Channels
Ek Deewane Ki Deewaniyat Premieres 14 Feb on Zee
Ek Deewane Ki Deewaniyat world TV premiere 14 Feb at 8pm passion meets politics.
MUMBAI: Cupid’s arrow just got a plot twist and it’s heading straight for your TV screen. This Valentine’s Day, Zee Cinema is turning up the heat with the world television premiere of Ek Deewane Ki Deewaniyat, a raw, rule-breaking romantic drama that proves love doesn’t always come wrapped in roses.
Set to air on Saturday, 14 February at 8pm, the film stars Harshvardhan Rane and Sonam Bajwa, directed by Milap Zaveri. It dives headfirst into obsession, heartbreak, and the kind of unconditional love that leaves scorch marks. Rane plays Vikramaditya, a powerful politician whose all-consuming passion for actress Adaa spirals into chaos when his feelings go unreturned unleashing a storm of emotion, misunderstanding, and life-altering consequences.
The timing couldn’t be sharper. Audiences are clearly craving intense love stories over sugar-coated ones, and this film taps straight into that vein. Harshvardhan Rane already has a loyal fanbase from his cult hit Sanam Teri Kasam, which cemented his status as the go-to guy for heart-wrenching romance especially among younger viewers who keep the film on repeat.
Milap Zaveri captured the film’s beating heart, “This film is about love that doesn’t follow rules. With Valentine’s Day being a time when audiences gravitate towards romantic narratives, the television premiere of Ek Deewane Ki Deewaniyat on Zee Cinema felt like the perfect fit. The continued love for intense romances shows there is a strong emotional appetite for such stories.”
Rane himself called it a story rooted in messy, honest emotion, “Ek Deewane Ki Deewaniyat explores love in its most intense and vulnerable form where emotions are messy and deeply human. It’s a story that doesn’t shy away from passion or pain on Valentine’s Day making it even more special as it reflects the many shades of love people experience.”
Sonam Bajwa added her take, “Ek Deewane Ki Deewaniyat is not a conventional love story, it’s raw, intense and emotional. Valentine’s Day is usually associated with happy romance but this film explores love in its most vulnerable form.”
So if your Valentine’s plans include more than chocolates and clichés, tune in to Zee Cinema at 8pm on 14 February. Because sometimes the most unforgettable love stories aren’t the ones that end neatly, they’re the ones that leave you questioning just how far passion can push before everything changes.
