Movie Channels
Star Movies Action presents a Bigger Dose of Action in 2014
MUMBAI: Star Movies Action, India’s biggest action movie channel is dedicated to bringing the best of Action movie line-up from Hollywood. The channel was launched in June 2013 keeping in mind the action movie buffs, making it the first action movie channel in the English movie category in India. The channel has overtaken long-existing channels in the genre beating them by substantial figures. New movie premieres and the biggest action hits of 2013 are slated to air in 2014 on Star Movies Action.
Kick-starting the New Year on a high note, the channel has announced the television premiere of Iron Man 3 – the highest grossing movie of 2013 that will be aired for the first time on Indian Television on 26th January 2014 at 1PM & 8PM. Other upcoming premieres in the first quarter include The Wolverine,The Man with the Iron Fists and R.I.P.D. The channel has scheduled an action blockbuster premiere every month in 2014 ensuring that its viewers view the best content on the channel.
Action has emerged as a very successful genre along with drama and comedy in India. The action genre acts as a stimulator with the audience driven towards heroes triumphing over their adversaries and justice being served. The popularity of this genre stems from car chases, explosions, fight sequences and death defying stunts that keep the viewers on the edge of their seats. Driven by this, Star Movies Action shows the best of action movies to its viewers in this thrilling segment.
Speaking on the occasion, Kevin Vaz, General Manager – English channels, Star India said, “Indian audiences have continually expressed a preference for action movies. Star Movies Action was conceptualized and launched with this as a driving factor. We have scheduled some of the biggest action premieres of 2013and which is just a preview to the 2014 line-up.”
Star Movies Action has a programming schedule that ensures viewers watch two incredible back to back action movies at 8pm as well as at 10 pm each night, an initiative that has made Star Movies Action a pioneer in the movie channel space. The channel has several other great movie programming coming up for their Indian fans, including blockbuster hits such as The A-Team, Transporter, Aliens Vs Predator, Terminator 3 Death Race, Ghost Rider, True Lies and the Karate Kid 1 along with the complete series of Resident Evil, Taken, Helloby, Rambo and The Hulk franchise.
Movie Channels
Ek Deewane Ki Deewaniyat Premieres 14 Feb on Zee
Ek Deewane Ki Deewaniyat world TV premiere 14 Feb at 8pm passion meets politics.
MUMBAI: Cupid’s arrow just got a plot twist and it’s heading straight for your TV screen. This Valentine’s Day, Zee Cinema is turning up the heat with the world television premiere of Ek Deewane Ki Deewaniyat, a raw, rule-breaking romantic drama that proves love doesn’t always come wrapped in roses.
Set to air on Saturday, 14 February at 8pm, the film stars Harshvardhan Rane and Sonam Bajwa, directed by Milap Zaveri. It dives headfirst into obsession, heartbreak, and the kind of unconditional love that leaves scorch marks. Rane plays Vikramaditya, a powerful politician whose all-consuming passion for actress Adaa spirals into chaos when his feelings go unreturned unleashing a storm of emotion, misunderstanding, and life-altering consequences.
The timing couldn’t be sharper. Audiences are clearly craving intense love stories over sugar-coated ones, and this film taps straight into that vein. Harshvardhan Rane already has a loyal fanbase from his cult hit Sanam Teri Kasam, which cemented his status as the go-to guy for heart-wrenching romance especially among younger viewers who keep the film on repeat.
Milap Zaveri captured the film’s beating heart, “This film is about love that doesn’t follow rules. With Valentine’s Day being a time when audiences gravitate towards romantic narratives, the television premiere of Ek Deewane Ki Deewaniyat on Zee Cinema felt like the perfect fit. The continued love for intense romances shows there is a strong emotional appetite for such stories.”
Rane himself called it a story rooted in messy, honest emotion, “Ek Deewane Ki Deewaniyat explores love in its most intense and vulnerable form where emotions are messy and deeply human. It’s a story that doesn’t shy away from passion or pain on Valentine’s Day making it even more special as it reflects the many shades of love people experience.”
Sonam Bajwa added her take, “Ek Deewane Ki Deewaniyat is not a conventional love story, it’s raw, intense and emotional. Valentine’s Day is usually associated with happy romance but this film explores love in its most vulnerable form.”
So if your Valentine’s plans include more than chocolates and clichés, tune in to Zee Cinema at 8pm on 14 February. Because sometimes the most unforgettable love stories aren’t the ones that end neatly, they’re the ones that leave you questioning just how far passion can push before everything changes.
