Movie Channels
STAR Gold to ‘KICK-START’ a pioneering programming event
MUMBAI: Star Gold, the home of Bollywood premieres, has initiated a first-of-its-kind content driven campaign for Salman Khan’s upcoming film KICK! With the much- awaited blockbuster film hitting theatres on 25th July 2014, Star Gold has taken an innovative marketing route by associating with the film before its theatrical release and this initiative is a first amongst any Hindi movie channel.
Star Gold presents KICK Start, a unique event conceptualized and created exclusively for the viewers of Star Gold in association with the release of the movie KICK. Superstar Salman Khan, along with his co-stars Jacqueline Fernandes and Nargis Fakhri will entertain viewers with their splendid performances on stage. The special programming will also include actors Varun Dhawan, Aditya Roy Kapoor and Arjun Kapoor along with Mika and Himesh adding in to the entertainment quotient.
Announcing this unique initiative, Hemal Jhaveri, Executive Vice President, Star Gold, said “Movie associations in the past have always taken place during a TV premiere, much after the theatrical release. This unique association with KICK helps us build engagement with special content around the movie much earlier on. While this definitely drives viewership, it also provides a promotion platform for the movie release resulting in a win-win for everyone.
Apart from the event, the celebrations continue with a weeklong movie fest featuring Salman Khan movies Dabangg, Jai Ho, Garv, Ready and Wanted in the channel’s prime-time slot at 8pm.
Early 2014, Star India network had announced its movie acquisitions for the year comprising of 18 highly anticipated Bollywood films. With its high profile movie acquisitions list for 2014 and maximum number of 100 crore Bollywood films being premiered on the channel, Star Gold can definitely be called the Home of Bollywood Premieres for all Hindi movie buffs.
KICK START premieres on Sunday, 27th July, 2014 at 1pm, only on STAR GOLD.
Movie Channels
Ek Deewane Ki Deewaniyat Premieres 14 Feb on Zee
Ek Deewane Ki Deewaniyat world TV premiere 14 Feb at 8pm passion meets politics.
MUMBAI: Cupid’s arrow just got a plot twist and it’s heading straight for your TV screen. This Valentine’s Day, Zee Cinema is turning up the heat with the world television premiere of Ek Deewane Ki Deewaniyat, a raw, rule-breaking romantic drama that proves love doesn’t always come wrapped in roses.
Set to air on Saturday, 14 February at 8pm, the film stars Harshvardhan Rane and Sonam Bajwa, directed by Milap Zaveri. It dives headfirst into obsession, heartbreak, and the kind of unconditional love that leaves scorch marks. Rane plays Vikramaditya, a powerful politician whose all-consuming passion for actress Adaa spirals into chaos when his feelings go unreturned unleashing a storm of emotion, misunderstanding, and life-altering consequences.
The timing couldn’t be sharper. Audiences are clearly craving intense love stories over sugar-coated ones, and this film taps straight into that vein. Harshvardhan Rane already has a loyal fanbase from his cult hit Sanam Teri Kasam, which cemented his status as the go-to guy for heart-wrenching romance especially among younger viewers who keep the film on repeat.
Milap Zaveri captured the film’s beating heart, “This film is about love that doesn’t follow rules. With Valentine’s Day being a time when audiences gravitate towards romantic narratives, the television premiere of Ek Deewane Ki Deewaniyat on Zee Cinema felt like the perfect fit. The continued love for intense romances shows there is a strong emotional appetite for such stories.”
Rane himself called it a story rooted in messy, honest emotion, “Ek Deewane Ki Deewaniyat explores love in its most intense and vulnerable form where emotions are messy and deeply human. It’s a story that doesn’t shy away from passion or pain on Valentine’s Day making it even more special as it reflects the many shades of love people experience.”
Sonam Bajwa added her take, “Ek Deewane Ki Deewaniyat is not a conventional love story, it’s raw, intense and emotional. Valentine’s Day is usually associated with happy romance but this film explores love in its most vulnerable form.”
So if your Valentine’s plans include more than chocolates and clichés, tune in to Zee Cinema at 8pm on 14 February. Because sometimes the most unforgettable love stories aren’t the ones that end neatly, they’re the ones that leave you questioning just how far passion can push before everything changes.
