GECs
Star Bharat introduces “Excuse Me Maadam” from September 2020
MUMBAI: Get ready to witness Excuse Me Maadam from 14 September, 2020 only on Star Bharat. This year has been challenging enough for the audiences while some are bogged down by the lockdown, others catching up with the new normal. Turning the tide and by turning a new page of entertainment Star Bharat, the popular Hindi General Entertainment Channel is here to rescue. With the recent launch of their show, ‘Akbar Ka Bal… Birbal’ and a one of a kind comedy show ‘Gangs of Filmistaan’ the channel has gained praises and appreciation from its viewers. The channel has been sending a lot of positivity and happiness to their viewers with its new shows and talented actors who are indeed the true entertainment warriors. With these two new offerings, the channel is now gearing up for the premiere of their much-awaited show ‘Excuse Me, Madam’.
Produced by Edit II Productions their soon to release show Excuse Me Maadam is all set to enthrall its viewers. The show is based on the lives of around three unique characters, Sanam played by the powerhouse of talent Rajesh Kumar, Kranti played by the beautiful Sucheta Khanna and Madam played by the gorgeous Nyra Banerjee. It’s a fun story revolving around Sanam who falls head over heels over his Madam. The show is said to take its audience on a ride of laughter, strange happenings, accidents, coincidences, hits and misses, desires, failures and above all, the wild fantasies of Sanam, which never get fulfilled. The show also stars seasoned comedian Anup Upadhyay, versatile actor Vishwanath Chatterjee and beautiful Sapna Sikarwar.
Bollywood actor Rajesh Kumar said, “The storyline of the show and the character of Sanam attracted me the very first time I read the script and that’s what got me to take the role immediately. Sanam’s character is unique and it lets me explore two vivid personalities. As I said, a faithful husband and his mischievous side which is channeled by the sight of his boss. It gives me freedom as a performer and the opportunity to provide justice to both the sides of my character. It is a very interesting combo that the viewers may relate to and will be fun for them to watch.”
When spoken to the stunning diva, Nyra Banerjee, she said “This is my first time working in a comedy show and I feel now is the right time to explore this genre because I believe treating people with positive content is the need of the hour. Mithu’s character is different from the previous roles that I have portrayed. She is an independent woman who is driven by ambition and is extremely focused on her work but given her sexy looks, her employees can’t help themselves. Her character is powerful and this lets me explore a bold side to me as a performer. It’s been great fun shooting for this show so far and I am sure it will be great to see the response the audience will have for the show.”
When spoken to the talented actor Sucheta Khanna, she said, “Television has always been a comfortable platform for me and being a part of the industry for two decades this show is indeed a breath of fresh air. She is very reserved by nature and is like any other housewife. The show brings an interesting take in life with a touch of comedy that will bring in laughter on the faces of audiences’. As an actor, I have always looked for more versatile roles and “Excuse Me Maadam” has provided me with an opportunity to do so.”
“Excuse Me Maadam” is going to be a roller-coaster ride of happiness, coincidences, hidden desires and surely everything packed with a laughter riot.
Tune in to watch "Excuse Me Maadam" starting 14 September every Monday to Friday at 8.30pm only on Star Bharat
GECs
ZEEL overhauls sales structure to chase growth across TV and digital platforms
New structure sharpens digital push as viewing habits fragment fast
MUMBAI: Zee Entertainment Enterprises Ltd. is reshuffling its sales playbook as it looks to keep pace with a fast-changing media landscape, where audiences are scattered, screens are multiplying and advertisers are following the data.
According to media reports, the rejig is anchored in the company’s push to build a more integrated, data-led monetisation engine, one that can straddle both traditional television and fast-growing digital platforms with equal ease.
At the heart of the move is a reworked sales architecture designed to deliver cross-platform solutions. With connected TV gaining ground and digital consumption surging, ZEEL is aligning its teams to move quicker, think broader and sell smarter.
The restructuring is being led by chief operating officer, advertisement revenue, Sandeep Mehrotra, at a time when the company says it is seeing tremendous growth. The idea is simple: match the right talent to the right opportunity in a market that is anything but static.
As part of the overhaul, several long-serving executives have been elevated to chief sales officer roles across regions and content clusters. Sanjoy Chatterjee will head the east market, while Gunjarav Nayak takes charge of the west along with high-margin verticals such as hmg, brand works, intellectual properties and digital sales. Rajnish Gupta will oversee bengaluru and chennai markets alongside the kannada and tamil clusters.
In other key moves, Divjyot Dhanda will lead hyderabad and kochi markets and manage zee tv, zee keralam and the telugu cluster. Roshan Vasu Kotian will supervise a diverse portfolio including Zee Marathi, &tv, Zee Punjabi, Zee Anmol, Big Magic and Zee Biskope.
The company is also strengthening its bench, appointing national sales heads across retail, regional clusters, digital and brand solutions. Ankur Kapila’s appointment to lead digital sales signals a sharper push into a segment that continues to outpace traditional formats.
Behind the scenes, dedicated strategy and operations roles have been carved out for both linear and digital businesses. Nitin Shetty, Rajkiran Shrivastav and Priya Nambiar will take on key responsibilities to ensure the new structure runs with precision.
The broader aim is clear. ZEEL wants a bigger slice of advertising budgets that are steadily drifting towards digital and connected TV ecosystems. By integrating its offerings, the company hopes to deepen client relationships while unlocking new revenue streams.
The new structure takes effect immediately, with Mehrotra continuing to report to chief executive officer Punit Goenka and steer the company’s advertising revenue strategy. Senior executive Laxmi Shetty will support the transition, with her revised role expected to be announced soon.
In a market where content is everywhere but attention is scarce, ZEEL’s latest move is less about rearranging the org chart and more about staying in the game.
