GECs
Star Ananda ranks second amongst all TV channels in Tam week 13
MUMBAI: Bengali television viewers have delivered a startling verdict on STAR Ananda, according to the latest TAM ratings. The Channel has bested all except ETV Bangla amongst the General Entertainment Channels, while leaving news channels trailing far behind, an unprecedented feat in television viewing!
In Kolkata, STAR Ananda delivered a reach of 2,460,000 as compared to ETV Bangla’s 2,797,000 and ahead of Aakaash Bangla at 2,423,000 (TG: CS 15+; TAM Wk 13 – 26th Mar – 1st Apr 2006). Closest news competitor Tara News achieved a reach of only 1,492,000. In all of West Bengal, STAR Ananda meanwhile notched an impressive reach of 3,404,000 behind only ETV Bangla. Meanwhile, Tara Newz languished far behind at 2,089,000 amongst the news channels.
STAR Ananda’s election-related programming has also been well received, with its array of special programmes for the West Bengal State Assembly Elections receiving the thumbs up from viewers. Bolun Bidhayak – STAR Ananda’s live on-ground debates pitting the bidhayaks against the electorate – provided exciting numbers grabbing 49% marketshare in the 9 pm to pm slot and 58% in the 1.30 pm to 2.30 slots amongst all news channels. Meanwhile, Jot, Ghot, Vote – STAR Ananda’s election-specific bulletin – captured 57% in the 5.30 to 6 pm slot and 56% marketshare in the 8.30 to9 pm slot (Mon-Sat).
This record showing for STAR Ananda comes on the heels of an impressive TAM Week 12 for the Channel where it garnered 50% marketshare in Kolkata and 48% in the Rest of West Bengal and featured all 40 of the top 40 programmes, and 49 of the top 50 programmes in the Rest of West Bengal.
STAR Ananda has constantly scored with its programming, positioning and packaging, bravely showcasing the people’s point of view. The recent ratings are merely a huge endorsement of its stand to empower viewers. Having introduced a paradigm shift in news broadcasting, this unambiguous success of STAR Ananda will leave much to be desired from other Channels.
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
