Movie Channels
Sony Pix presents Pix Premiere Nights
Sony PIX, India’s premium Hollywood movie channel is geared up for the biggest amazement yet again! The channel is all set to make you go ‘Wow’ with an exciting proposition for its viewers on February 13 – PIX PREMIERE NIGHTS with the latest movie –‘ROBOCOP’
PIX PREMIERE NIGHTS, is a unique proposition for the viewers to exclusively watch the premiere of the latest Hollywood movies before its theatrical release in India. Sony PIX will present this exclusive opportunity to its viewers to experience the thrill of a Hollywood blockbuster movie a day before its release in Indian theatres. The lucky few who win this contest stand a chance to win couple invites to the exclusive premiere of the summer blockbuster movie ROBOCOP.
Commenting on this initiative, Neville Bastawalla – Marketing Head, Sony PIX says, “As part of our brand promise ‘Stay Amazed’, we push ourselves to being true to this promise. PIX Premiere Nights is one such brand deliverable that delivers this promise and will be a key tent pole on the channel. PIX PREMIER NIGHTS GIVES VIEWERS A CHANCE TO WATCH MEGA BLOCKBUSTERS month on month before India does in theaters, a day before the release. This also addresses strong viewer needs, giving our viewers badge value and flaunt value amongst their peers. It’s actually like secret screening of movies for select elite before the masses can see the movie. Also the scale across 6 cities is truly one of a kind by any English movie channel in India.
From January 24th, a TAB on Sony PIX Facebook page gave the fans a chance to enter the contest and win tickets to watch the action – packed movie on February 13th, a day before anyone in India does. Viewers can also enter the contest by giving a missed call on 1800 3000 1140. 1200 tickets will be up for grabs as the contest will be run in 6 cities (Mumbai, Delhi, Bangalore, Pune, Hyderabad and Ahmedabad).
PIX Premier Nights is presented by Fair and Lovely Max Fairness.
Get ready for the biggest amazement with PIX PREMIERE NIGHTS and watch ROBOCOP before anyone in India does only with SONY PIX
Movie Channels
Ek Deewane Ki Deewaniyat Premieres 14 Feb on Zee
Ek Deewane Ki Deewaniyat world TV premiere 14 Feb at 8pm passion meets politics.
MUMBAI: Cupid’s arrow just got a plot twist and it’s heading straight for your TV screen. This Valentine’s Day, Zee Cinema is turning up the heat with the world television premiere of Ek Deewane Ki Deewaniyat, a raw, rule-breaking romantic drama that proves love doesn’t always come wrapped in roses.
Set to air on Saturday, 14 February at 8pm, the film stars Harshvardhan Rane and Sonam Bajwa, directed by Milap Zaveri. It dives headfirst into obsession, heartbreak, and the kind of unconditional love that leaves scorch marks. Rane plays Vikramaditya, a powerful politician whose all-consuming passion for actress Adaa spirals into chaos when his feelings go unreturned unleashing a storm of emotion, misunderstanding, and life-altering consequences.
The timing couldn’t be sharper. Audiences are clearly craving intense love stories over sugar-coated ones, and this film taps straight into that vein. Harshvardhan Rane already has a loyal fanbase from his cult hit Sanam Teri Kasam, which cemented his status as the go-to guy for heart-wrenching romance especially among younger viewers who keep the film on repeat.
Milap Zaveri captured the film’s beating heart, “This film is about love that doesn’t follow rules. With Valentine’s Day being a time when audiences gravitate towards romantic narratives, the television premiere of Ek Deewane Ki Deewaniyat on Zee Cinema felt like the perfect fit. The continued love for intense romances shows there is a strong emotional appetite for such stories.”
Rane himself called it a story rooted in messy, honest emotion, “Ek Deewane Ki Deewaniyat explores love in its most intense and vulnerable form where emotions are messy and deeply human. It’s a story that doesn’t shy away from passion or pain on Valentine’s Day making it even more special as it reflects the many shades of love people experience.”
Sonam Bajwa added her take, “Ek Deewane Ki Deewaniyat is not a conventional love story, it’s raw, intense and emotional. Valentine’s Day is usually associated with happy romance but this film explores love in its most vulnerable form.”
So if your Valentine’s plans include more than chocolates and clichés, tune in to Zee Cinema at 8pm on 14 February. Because sometimes the most unforgettable love stories aren’t the ones that end neatly, they’re the ones that leave you questioning just how far passion can push before everything changes.
