Music and Youth
Sony Music teams up with TikTok to launch their smash hit single ‘Haaye Oye’ by QARAN Feat. the gorgeous Elli AvrRam and dance icon Shantanu Maheshwari
MUMBAI: Global music giant, Sony Music has teamed up with TikTok, the world’s leading short video platform for their hit single ‘Haaye Oye’. Sung by Ash King and composed by QARAN (of the Tareefan fame) the song video features the vivacious Elli AvrRam and dance icon Shantanu Maheshwari. The video has become a favourite amongst the Gen Z and is already known as the Love song of the year!
Says Rohan Jha, Head, Sony Music Pop, “With Tik Tok being such a rage amongst the youth we decided to have a deeper integration with them. For the song, Tik tok has created a first of its kind musical sticker – which has been weaved into the video narrative. The tremendous response to the video and the deep audience involvement with Tik Tok have resulted in some incredible numbers and quality of participation. The association is one of its kind – and exemplifies what an engaging content and an involved platform can do together. ”
Added Sumedhas Rajgopal, Entertainment Strategy and Partnerships Lead (India) at TikTok, ”As a platform that celebrates creativity, we are thrilled to partner with Sony Music to launch their latest single, ‘Haaye Oye’. With its easy-to-use tools, interactive features and intelligent discovery system, TikTok is fast becoming a launchpad for artists to promote their latest hits. We look forward to engaging more Indian music fans through exclusive content that encourages them to bring their imagination to life.”
Directed by the ingenious and talented Vishal Handa, the song video celebrates young-love with an urban but chic Bollywood routine and a very unique hook-step that is sure to have a massive up-take by viewers.
Choreographed by industry leader Ashley Lobo and Danceworx, the hook step has become a fad with the dancer community!
Music and Youth
TLC launches ‘World On My Plate’ with Shipra Khanna
New travel-food series premieres 29 March at 7:00 PM.
MUMBAI: Shipra Khanna just packed her bags and her flavours because when a celebrated chef takes you on a global plate tour, even the couch starts feeling like first-class. Warner Bros. Discovery India has announced the launch of World On My Plate with Shipra Khanna, a new travel and food series set to premiere on TLC on 29 March at 7:00 PM. Hosted and curated by the popular chef and television personality, the show blends food, travel and culture through an intimate and immersive lens.
Across three visually rich episodes, Shipra journeys to global destinations to explore not just what people eat, but why they eat it, uncovering the stories, traditions and human connections behind every dish. The series opens in London, weaving its iconic landmarks with diverse culinary scenes, before moving to Spain’s vineyards, olive orchards and coastal kitchens.
Warner Bros. Discovery head of advertising revenues for South Asia Tanaz Mehta said: “At TLC, our focus has always been on bringing authentic stories that reflect how people live and connect. World On My Plate builds on this by using food as a lens to explore shared traditions across geographies. We’re excited to collaborate with Chef Shipra Khanna, whose perspective brings both depth and relatability to these narratives.”
Shipra Khanna added, “Food has always been my way of connecting with people and understanding cultures. With World On My Plate, I’ve had the opportunity to step into new worlds, learn from incredible individuals, and share stories that go far beyond the plate. This show is very special to me.”
The series promises strong visual storytelling, meaningful interactions and a fresh perspective on global cuisine celebrating flavours alongside the emotions and traditions that shape them.
In a world where travel shows often feel like distant postcards, Shipra Khanna is serving up something far more personal: a passport to cultures through their kitchens, proving that the best way to understand a place is still through the plate. Tune in to World On My Plate with Shipra Khanna starting 29 March at 7:00 PM on TLC.
