Music and Youth
Sony music presents a unique musical experience with ‘7up madras gig’
MUMBAI: Global music giant, Sony Music who are constantly pushing music discovery and development of new talent, present listeners with ‘7UP Madras Gig’. In its first season, this unique initiative will showcase musicians and sounds from the South of India. Sony Music in collaboration with Knack Studios, aims to provide listeners with fresh new Tamil Pop music created by artists such as, Oorka, Sajith Sathya and Santhosh Dhayanidhi along with established artists like D.Imman, Leon James, Vivek-Mervin. ‘7UP Madras Gig’ will have artists explore and experiment with new themes and genres giving discerning listeners new and contemporary sounds by their favourite artists.
Styled by Myntra with NAC Jewellers as jewellery partner, the first look of the digital property launches on May 14th while the weekly episode releases on May 22nd 2018.
Says celebrated composer D. Imman, “7UP Madras Gig will change the way South listens to music. I am getting an opportunity to create themes to showcase musical and lyrical expression which is purely non-film. I am all set to get on the floor, I am sure my listeners will be surprised.”
Adding on, President India & Middle EastShridhar, Subramaniam, who conceptualized the concept says, “The idea here is to give listeners a fresh sound created by the finest talent from theSouth. We are keen to start a Pop culture in South where we connect artists and fans directly and without the aid of a Movie. We feel this will give rise to a new genre also encouraging other artists to come forth for the next season.”
PepsiCo India, Associate Director, Flavors Marketing, Gaurav Verma said, “7UP is a well-loved brand in Tamil Nadu, and has led several refreshing campaigns to bring together the state’s youth through different mediums like cricket, dance and drama. This is the second time that we are using music as a platform to connect with the people in Tamil Nadu. It is a universal language and 7UP Madras Gig is our way of saluting the rich and vibrant talent of the state. Through the platform, we look forward to bringing together talented young voices to the forefront of the music scene in Tamil Nadu.”
Adds on Harish Raam LH, President and Co-founder, Knack Studios “We at Knack Studios have always had a passion for providing a world class platform for independent music and feel that Madras Gig will be a cornerstone in realizing that vision. This collaboration with Sony Music is exciting as they will provide the perfect reach for the artists while we offer our state of the art facility, ensuring a world class product.”
Each Season will consist of 6 Audio Tracks, 6 Live Performance Videos and many more ancillary music content episodes that will appeal to the audiences.
The first season begins on Tuesday May 22nd , so stay tuned to Sony Music’s YouTube channel.
MUMBAI: Mumbai is about to witness something it has never seen before. The Global Youth Festival arrives on 6-7 December at Jio World Garden with 15,000 attendees and 60-plus experiences sprawled across six sprawling arenas. On its sixth edition, this is no ordinary jamboree—it is a carefully orchestrated collision of wellness, adventure, arts, music, yoga and social change.
Chief Minister of Maharashtra Devendra Fadnavis will throw open the proceedings with a landmark ceremony, signalling the state’s backing for a movement that has already mobilised youth across 20-plus countries and 170-plus cities. The sheer scale is staggering: 500-plus volunteers powering the machine, 600,000-plus volunteer hours logged across previous editions, and millions of lives touched annually.
The speaker roster is formidable. Diipa Büller-Khosla and Dipali Goenka, chief executive of Welspun India, will share the stage with Malaika Arora in conversations spanning leadership, creativity and culture. Union Minister for Sports and Youth Affairs Mansukhbhai Mandaviya will also attend, reinforcing GYF’s reach into the corridors of power.
But this is not mere talk. The Solaris Mainstage promises concerts from renowned Indian artists. Innerverse delivers a 360-degree LED spectacle of art, technology and sound. The Love and Care Arena houses hands-on projects spanning women’s empowerment, child education, rural upliftment and animal welfare. India’s largest outdoor sound-healing experience awaits. An inflatable obstacle course, neon drifter karts and open-sky bouldering cater to thrill-seekers.
Some have branded GYF the “Coachella of Consciousness.” Others call it “India’s Largest Sober Festival.” Spiritual visionary Pujya Gurudevshri Rakeshji, who inspired the festival, will deliver the Wisdom Masterclass. Every rupee goes to charity.
After Mumbai comes Kolkata on 14 December. New York looms next year. For one weekend in December, Mumbai becomes the epicentre of youth-driven change—and nothing will be quite the same after.
Tickets available on BookMyShow. Visit youthfestival.srmd.org or follow @globalyouthfestival on Instagram.
