Music and Youth
Sony music presents a unique musical experience with ‘7up madras gig’
MUMBAI: Global music giant, Sony Music who are constantly pushing music discovery and development of new talent, present listeners with ‘7UP Madras Gig’. In its first season, this unique initiative will showcase musicians and sounds from the South of India. Sony Music in collaboration with Knack Studios, aims to provide listeners with fresh new Tamil Pop music created by artists such as, Oorka, Sajith Sathya and Santhosh Dhayanidhi along with established artists like D.Imman, Leon James, Vivek-Mervin. ‘7UP Madras Gig’ will have artists explore and experiment with new themes and genres giving discerning listeners new and contemporary sounds by their favourite artists.
Styled by Myntra with NAC Jewellers as jewellery partner, the first look of the digital property launches on May 14th while the weekly episode releases on May 22nd 2018.
Says celebrated composer D. Imman, “7UP Madras Gig will change the way South listens to music. I am getting an opportunity to create themes to showcase musical and lyrical expression which is purely non-film. I am all set to get on the floor, I am sure my listeners will be surprised.”
Adding on, President India & Middle EastShridhar, Subramaniam, who conceptualized the concept says, “The idea here is to give listeners a fresh sound created by the finest talent from theSouth. We are keen to start a Pop culture in South where we connect artists and fans directly and without the aid of a Movie. We feel this will give rise to a new genre also encouraging other artists to come forth for the next season.”
PepsiCo India, Associate Director, Flavors Marketing, Gaurav Verma said, “7UP is a well-loved brand in Tamil Nadu, and has led several refreshing campaigns to bring together the state’s youth through different mediums like cricket, dance and drama. This is the second time that we are using music as a platform to connect with the people in Tamil Nadu. It is a universal language and 7UP Madras Gig is our way of saluting the rich and vibrant talent of the state. Through the platform, we look forward to bringing together talented young voices to the forefront of the music scene in Tamil Nadu.”
Adds on Harish Raam LH, President and Co-founder, Knack Studios “We at Knack Studios have always had a passion for providing a world class platform for independent music and feel that Madras Gig will be a cornerstone in realizing that vision. This collaboration with Sony Music is exciting as they will provide the perfect reach for the artists while we offer our state of the art facility, ensuring a world class product.”
Each Season will consist of 6 Audio Tracks, 6 Live Performance Videos and many more ancillary music content episodes that will appeal to the audiences.
The first season begins on Tuesday May 22nd , so stay tuned to Sony Music’s YouTube channel.
Music and Youth
TLC launches ‘World On My Plate’ with Shipra Khanna
New travel-food series premieres 29 March at 7:00 PM.
MUMBAI: Shipra Khanna just packed her bags and her flavours because when a celebrated chef takes you on a global plate tour, even the couch starts feeling like first-class. Warner Bros. Discovery India has announced the launch of World On My Plate with Shipra Khanna, a new travel and food series set to premiere on TLC on 29 March at 7:00 PM. Hosted and curated by the popular chef and television personality, the show blends food, travel and culture through an intimate and immersive lens.
Across three visually rich episodes, Shipra journeys to global destinations to explore not just what people eat, but why they eat it, uncovering the stories, traditions and human connections behind every dish. The series opens in London, weaving its iconic landmarks with diverse culinary scenes, before moving to Spain’s vineyards, olive orchards and coastal kitchens.
Warner Bros. Discovery head of advertising revenues for South Asia Tanaz Mehta said: “At TLC, our focus has always been on bringing authentic stories that reflect how people live and connect. World On My Plate builds on this by using food as a lens to explore shared traditions across geographies. We’re excited to collaborate with Chef Shipra Khanna, whose perspective brings both depth and relatability to these narratives.”
Shipra Khanna added, “Food has always been my way of connecting with people and understanding cultures. With World On My Plate, I’ve had the opportunity to step into new worlds, learn from incredible individuals, and share stories that go far beyond the plate. This show is very special to me.”
The series promises strong visual storytelling, meaningful interactions and a fresh perspective on global cuisine celebrating flavours alongside the emotions and traditions that shape them.
In a world where travel shows often feel like distant postcards, Shipra Khanna is serving up something far more personal: a passport to cultures through their kitchens, proving that the best way to understand a place is still through the plate. Tune in to World On My Plate with Shipra Khanna starting 29 March at 7:00 PM on TLC.
