GECs
Sony MAX to air world television premiere of ‘Marjaavaan’ on 29 February
MUMBAI: Sony MAX is all set to feature the World Television Premiere of the month – Marjaavaan. The action drama featuring Siddharth Malhotra, Riteish Deshmukh and Tara Sutaria will be showcased on 29th February 2020 at 8PM.
The film revolves around the love story of a local goon, Raghu (Siddharth Malhotra) and Zoya (Tara Sutaria), a mute music teacher whose world is turned upside down due to the villainous acts of Vishnu (Riteish Deshmukh), the son of an infamous gang leader The film takes a series of heart wrenching twists that results in the death of Zoya. Raghu avenges her death while Vishnu continues to destroy everything Raghu lives for.
Speaking about his role as Raghu, Siddharth Malhotra says, "Milap, Me and my team first decided to change the physical aspect of Raghu – trying longer hair, a bandana, the matches, tougher, bigger and broader look including the tattoos of every religion in India. I found it cool and really enjoyed it. I've never done something like this before."
Speaking about her role as a mute Kashmiri Music teacher, Tara Sutaria says, "I spent a couple of months before we started filming to learn the sign language as I wanted it to be 100 percent right. I believe if you're doing something unique like this, you need to do justice to the role. I am really grateful to Milap Sir and to everyone that I could learn this language."
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
