Movie Channels
Sony MAX embraces Artificial Intelligence to launch Television Industry’s first NLP based Chat Bot – ‘Filmykaant’
MUMBAI: Staying true to its philosophy of ‘Deewana bana de’, Sony MAX, India’s number 1 Hindi Movie Channel, from Sony Pictures Networks is all set to amplify the ‘Deewanapan’. In a bid to engage with viewers beyond their television screens, Sony MAX has launched ‘Filmykaant’ – television world’s first-ever artificial intelligence (AI) Chat Bot in India. Developed with an advanced NLP (Natural language processing) technology with an in-built ability to read Hinglish (a mix of English and Hindi), Filmykaant will engage with nation-wide cinema lovers 24×7.
Choose from an array of options ranging from Bollywood Gossip to Quizzes; and enjoy all things Bollywood! Log on to Sony MAX Facebook messenger and chat with your filmy friend, Filmykaant, to find answers to trivia from the world of Hindi Cinema. Filmykaant is one stop destination for every Bollywood lover. It is trained with more than 5000 keywords and key phrases to handle user conversation and personifies the personality of MAX, which makes him approachable to the audience.
Always striving to offer the best in entertainment through unique and innovative means, Filmykaant is Sony MAX‘s endeavor towards engaging with its ardent audience beyond the conventional route. Interaction with brands is moving to a more one to one interaction and driving consideration with the consumers is through conversations. The BOT aims to create these meaningful conversations with the audience by embracing new technologies. Viewers can log on to the Sony MAX Facebook page or click on the link http://m.me/MAXTelevision to start chatting.
Movie Channels
Zee5 launches five free FAST channels on Samsung TV Plus India
New genre-led channels bring comedy, drama, horror, classics and South films to Smart TVs.
MUMBAI: Zee5 just turned Samsung Smart TVs into a free entertainment buffet because when premium content costs nothing, even the remote control starts smiling. Zee5 has launched five curated free ad-supported streaming TV (FAST) channels on Samsung TV Plus India, making high-quality, genre-specific entertainment available subscription-free to millions of Samsung Smart TV owners across the country.
The five channels now live are:
Zee Comedy Nation – Popular comedy shows and movies
Zee Dil Se – Compelling drama series
ZEE Horror Nights – Horror and supernatural content
ZEE Cine Classic – Timeless Indian films
ZEE South Flix – High-energy South Indian films dubbed in Hindi
All content is drawn from Zee5’s extensive library and programmed in a lean-back, always-on format ideal for large-screen viewing. This launch strengthens Zee5’s Connected TV strategy at a time when 64 per cent of its premium content watch time already comes from connected devices.
Zee5 chief business officer Siju Prabhakaran said, “At Zee5, we believe accessibility and scale will define the next phase of digital entertainment growth in India. Our presence on Samsung TV Plus strengthens our Connected TV strategy, enabling viewers to discover curated, genre-led content in a seamless, free, and premium environment.”
Samsung TV Plus India head of partnerships Kunal Mehta added, “Local partnerships are at the heart of how we grow Samsung TV Plus in India. Zee Entertainment is one of India’s most iconic media brands, and bringing their channels to our service means millions more Samsung Smart TV owners can enjoy premium local content, subscription-free.”
The channels are available directly through the pre-installed Samsung TV Plus app with no login or subscription required. This marks another milestone in Zee5’s CTV expansion and builds on its growing international presence, with Zee channels already available on Samsung TV Plus across Southeast Asia, Australia and New Zealand.
In a streaming world where paywalls often block the fun, Zee5 and Samsung have quietly opened the gates, proving that sometimes the best things in life (and on your TV) really are free especially when they come with a side of comedy, drama, horror, classics and South Indian blockbuster energy.
