Music and Youth
Sony launches ‘Project Resound’ season 2
MUMBAI: After the phenomenal success of Project Resound which featured Kailash Kher and Shreya Ghoshal, Sony India is all set to take the mission forward in its next season. The campaign will help music enthusiasts discover a whole new dimension of music and experience the “purity of sound” that exists in each form of expression.
Project Resound Season 2 will bring together four of India’s most popular and critically acclaimed musicians, like Nucleya & Benny Dayal, Midival Punditz & Kutle Khan, The Karsh Kale Collective and Pentagram who will collaborate to create four exceptional tracks. The campaign will help music enthusiasts across India to experience the rush of pure sound.
Project Resound is Sony’s endeavor to inspire people to rise above and demand for better sound. Further, with the campaign the company reiterates its message to upgrade their ears to experience quality music with Sony headphones.
To learn more about Project Resound and follow the latest updates on the premiere of its second season, log on to www.sony.co.in/upgradeyourears
MUMBAI: Mumbai is about to witness something it has never seen before. The Global Youth Festival arrives on 6-7 December at Jio World Garden with 15,000 attendees and 60-plus experiences sprawled across six sprawling arenas. On its sixth edition, this is no ordinary jamboree—it is a carefully orchestrated collision of wellness, adventure, arts, music, yoga and social change.
Chief Minister of Maharashtra Devendra Fadnavis will throw open the proceedings with a landmark ceremony, signalling the state’s backing for a movement that has already mobilised youth across 20-plus countries and 170-plus cities. The sheer scale is staggering: 500-plus volunteers powering the machine, 600,000-plus volunteer hours logged across previous editions, and millions of lives touched annually.
The speaker roster is formidable. Diipa Büller-Khosla and Dipali Goenka, chief executive of Welspun India, will share the stage with Malaika Arora in conversations spanning leadership, creativity and culture. Union Minister for Sports and Youth Affairs Mansukhbhai Mandaviya will also attend, reinforcing GYF’s reach into the corridors of power.
But this is not mere talk. The Solaris Mainstage promises concerts from renowned Indian artists. Innerverse delivers a 360-degree LED spectacle of art, technology and sound. The Love and Care Arena houses hands-on projects spanning women’s empowerment, child education, rural upliftment and animal welfare. India’s largest outdoor sound-healing experience awaits. An inflatable obstacle course, neon drifter karts and open-sky bouldering cater to thrill-seekers.
Some have branded GYF the “Coachella of Consciousness.” Others call it “India’s Largest Sober Festival.” Spiritual visionary Pujya Gurudevshri Rakeshji, who inspired the festival, will deliver the Wisdom Masterclass. Every rupee goes to charity.
After Mumbai comes Kolkata on 14 December. New York looms next year. For one weekend in December, Mumbai becomes the epicentre of youth-driven change—and nothing will be quite the same after.
Tickets available on BookMyShow. Visit youthfestival.srmd.org or follow @globalyouthfestival on Instagram.
