News Broadcasting
Sony BBC Earth partners with ‘Mood Indigo’
MUMBAI: Sony BBC Earth, post its partnership with Lil Flea in early December 2019 to celebrate everything ‘Earth’, has partnered with Asia’s largest college cultural festival ‘Mood Indigo’ to enable the 4-day gala event for becoming India’s first zero waste college festival. This was a pioneering step by the leading college festival which sees a crowd of over 143K people each year and helping it achieve this incredible feat, was India’s most loved factual entertainment channel – Sony BBC Earth.
Sony BBC Earth, from 26 – 29 December, as the ‘Earth Partner’ urged the attendees to responsibly dispose the waste and be more aware of their plastic footprint and its long-lasting impact. Festival goers were confronted with eye-opening and thought-provoking facts, across the campus, like ‘it takes 450 years for a plastic bottle to decompose’ and ‘by 2050, there will be more plastic in the ocean than fishes’ to make visitors think about their own plastic footprint and inspire a positive behavioral change. Eventually, 4500 kgs of waste collected was responsibly managed by ‘Mood Indigo’ and Sony BBC Earth, making it India’s first zero waste college festival.
Rooted in the philosophy of ‘Feel Alive’, Sony BBC Earth has stuck to its brand promise of bringing forth grand visual spectacle, positive insightful storytelling and a new perspective to knowledge and entertainment. Extending this philosophy on-ground by forging partnerships with various institutions and festivals, the channel is hoping to inspire thought-provoking conversations and influence people to be more ‘Earth’ conscious.
News Broadcasting
Book Cricket gets a digital century on News18 amid T20 fever
Nostalgic classroom game revamped in English, Hindi plus Telugu on web and app.
MUMBAI: When the T20 World Cup fever hits fever pitch, News18 decides to flip the script straight back to the classroom. The digital news platform has revived the timeless schoolyard favourite Book Cricket as an interactive online game, perfectly timed to ride the cricket wave gripping fans across the globe. The reimagined Book Cricket ditches textbooks for smartphones, blending old-school nostalgia with modern gameplay. Once a sneaky recess pastime played by flicking book pages to score runs, the digital version now offers seamless fun for anyone craving a quick cricket fix between overs.
Available in English, Hindi and Telugu (with more languages planned across News18’s network), the game sits within the platform’s fast-growing gaming portfolio of over 20 titles, all built in-house. It joins event-driven hits like ‘Kursi Catcher’ and ‘Result Rewind’ during the 2025 Bihar Assembly Elections, plus festive specials such as ‘Durga’s Astras’ for Durga Puja and ‘Mouse Modak’ for Ganesh Chaturthi.
News18 Digital CEO Mitul Sangani said, “Gaming is a key pillar of our engagement strategy. At News18, we uniquely combine our newsroom agility with immersive gaming experiences. By blending credible content with interactive formats, we are creating meaningful engagement in an era defined by shrinking attention spans and evolving consumption habits.”
Select titles have expanded beyond News18.com to CNBC-TV18.com and Firstpost.com, reflecting the network’s push to deepen user interaction across platforms. The Book Cricket game is live now at https://www.news18.com/games/book-cricket/.
In a tournament where every boundary counts, News18’s digital Book Cricket proves the simplest games can still deliver the biggest smiles no syllabus required, just pure cricket joy one page-flip at a time.
