Factual
Sony BBC Earth makes children ‘Feel Alive’ with its exclusive school contact program
To bridge the gap between urban lifestyle and the natural world, Sony BBC Earth has taken its brand proposition of ‘Feel Alive’ on-ground by introducing an annual property called feel-alive hours. This differentiated experiential marketing activity is the result of a recent BBC Research that proves being connected to nature makes one happy. Taking this philosophy forward, the ‘feel-alive hours’ will cover various on-ground touchpoints like schools, colleges, offices, malls etc. across multiple cities.
Interestingly, the channel is starting with schools so that students can feel alive and refreshed ahead of their annual exams in March. The activity will cover 300 schools, 2 lakh students across 4 cities of Mumbai, Delhi, Bangalore and Kolkata.
The research, which was also included the Indian market, confirmed that even short engagement with positive, insightful content on science, nature, wildlife and adventure leads to positive emotions and helps one re-connect with nature. This School Contact Program is introducing young minds to the wonders of our universe where children participate in fun science experiments, play quiz, watch mind blowing, never seen before content and get lots of goodies.
Additionally, Sony BBC Earth is setting up a unique ‘Feel Alive Zone’ in each school they visit. The zone is flooded with images and facts from some of the landmark shows as a reminder for children to co-exist with nature.
Sony BBC Earth urges everyone to be a part of the ‘Feel Alive’ initiative and nominate schools by giving a missed call on 1800-315-7849.
MUMBAI: India’s most famous hot seat is about to welcome an unlikely first-timer. For the first time on Hindi general entertainment television, industrialist Kumar Mangalam Birla will appear on Kaun Banega Crorepati, the iconic quiz show hosted by Amitabh Bachchan.
The special episode marks a rare meeting point of boardroom heft and prime-time television, bringing one of India’s most influential business leaders face to face with the country’s most enduring screen legend. It is a crossover that blends intellect, leadership and popular culture, all under KBC’s familiar spotlight.
Birla’s appearance dovetails neatly with the show’s current theme, Jahaan Akal Hai, Wahan Akad Hai, which celebrates the confidence that comes from clarity of thought and knowledge. His presence lends weight to the idea that sharp thinking and conviction are as vital in life as they are in the quiz chair.
In a thoughtful conversation with Bachchan, Birla shared an upbeat view of India’s economic journey, pointing to the nation’s rapid growth and the scale of opportunity opening up across industries and communities. He spoke of momentum, ambition and a future shaped by enterprise and ideas.
The episode is not all serious talk. In lighter moments, Birla confessed his long-standing admiration for Bachchan, calling him his favourite actor and admitting to a touch of nervousness at answering questions in front of the Shahenshah himself. The candour adds a human touch to a man more often seen in headlines than on television sets.
The special episode airs on Monday, 29 December at 9.00 pm on Sony Entertainment Television and Sony LIV.
