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Sony BBC Earth makes children ‘Feel Alive’ with its exclusive school contact program
To bridge the gap between urban lifestyle and the natural world, Sony BBC Earth has taken its brand proposition of ‘Feel Alive’ on-ground by introducing an annual property called feel-alive hours. This differentiated experiential marketing activity is the result of a recent BBC Research that proves being connected to nature makes one happy. Taking this philosophy forward, the ‘feel-alive hours’ will cover various on-ground touchpoints like schools, colleges, offices, malls etc. across multiple cities.
Interestingly, the channel is starting with schools so that students can feel alive and refreshed ahead of their annual exams in March. The activity will cover 300 schools, 2 lakh students across 4 cities of Mumbai, Delhi, Bangalore and Kolkata.
The research, which was also included the Indian market, confirmed that even short engagement with positive, insightful content on science, nature, wildlife and adventure leads to positive emotions and helps one re-connect with nature. This School Contact Program is introducing young minds to the wonders of our universe where children participate in fun science experiments, play quiz, watch mind blowing, never seen before content and get lots of goodies.
Additionally, Sony BBC Earth is setting up a unique ‘Feel Alive Zone’ in each school they visit. The zone is flooded with images and facts from some of the landmark shows as a reminder for children to co-exist with nature.
Sony BBC Earth urges everyone to be a part of the ‘Feel Alive’ initiative and nominate schools by giving a missed call on 1800-315-7849.
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National Geographic launches ‘Postcards from Hong Kong’ with Ridhi Dogra
New series explores the city’s hidden gems and vibrant contrasts, premiering 28 March.
MUMBAI: Ridhi Dogra just sent a postcard from Hong Kong that’s worth framing because when a bustling metropolis reveals its quiet trails and timeless traditions, even the skyline takes a back seat. National Geographic has unveiled Postcards from Hong Kong, a refreshing travel series hosted and curated by actor Ridhi Dogra. Produced by National Geographic Creative Works in collaboration with the Hong Kong Tourism Board, the show offers an intimate, Indian traveller’s perspective on one of Asia’s most iconic cities, moving beyond its glittering harbour and skyscrapers to uncover serene beaches, scenic hiking trails and deep cultural traditions.
Across three visually rich episodes, Ridhi journeys through contrasting sides of Hong Kong. The first episode takes her on a quieter path of self-discovery to places like Sai Kung, Big Wave Bay, Dragon’s Back, Tai O, Ngong Ping, Po Lin Monastery and the Tian Tan Buddha. The second episode dives into the city’s energetic side, from the bustling streets of Causeway Bay to Happy Valley Racecourse, Michelin-starred spots and luxury shopping at Landmark.
Ridhi Dogra said, “Being part of Postcards from Hong Kong with Nat Geo was a deeply enriching experience. What I love about this journey is that it goes beyond the obvious; it’s not just about the skyline or the speed of the city but about the stories that live in its quieter corners.”
A National Geographic India spokesperson added, “With Postcards from Hong Kong, we set out to go beyond the familiar and explore the city through a more intimate, human lens.”
Hong Kong Tourism Board director of South Asia Puneet Kumar noted, “Postcards from Hong Kong is a reflection of meaningful storytelling that brings the city to life in an immersive way. It beautifully captures the diversity and spirit that define Hong Kong.”
Blending travel, culture and personal storytelling, the series celebrates Hong Kong as a city of contrasts where modern life meets tradition and every corner holds a story waiting to be discovered. It premieres on 28 March at 8 pm on the National Geographic Channel and will also stream on JioHotstar.
In a world of hurried travel reels, Postcards from Hong Kong slows things down just enough to let viewers truly see the city not just its lights, but its layers, proving that the best souvenirs are the stories you bring home.
