News Broadcasting
SHOPYOURWORLD celebrates black Friday & Cyber Monday in India
MUMBAI: ShopYourWorld kickstarts the count down to the shopping attraction of Black Friday and Cyber Monday from November 24. The global online shopping portal ShopYourWorld.com is all set to glee the Indian consumers by giving them unbelievable deals and discounts on electronics and gadgets.
Internet users can log on to www.shopyourworld.com , and get special deals round the clock, beginning with the ‘Countdown to Black Friday Sale’ between November 24 and 28. The deals and discounts get better and better on ShopYourWorld leading up to the best deals on November 29, the much-awaited ‘Black Friday’. All those who join in late, can still grab good deals on the great Cyber Monday sale on 2nd December.
“Black Friday and Cyber Monday are an International celebration, trending online since the last couple of years, in India. Being the only player in the cross-border trade we wanted to extend to our Indian consumers the exclusive access to products which are not yet launched in India; also offering them the special Black Friday and Cyber Monday deals and discounts. It is a great opportunity for Indian consumers who envied their US counterparts,” said Mr. Sandip Shah, Co-Founder and Managing Director, ShopYourWorld. “The shopping festival will be a gala event for shoppers and the first-time buyers will have the opportunity to explore and gain from deals across a wide variety of products. With exciting deals and discounts, over a million hits were recorded in just one day last year and we are hoping that the amazing response for Black Friday and Cyber Monday would continue this year too”, he further added.
Last year on Shop Your World, shoppers in India grabbed the Black Friday Sale offers with great gusto! Continuing last year’s great offers, many more deals are up for grabs this year. Prime brands like JBL, Pyle, and Philips are offering Bluetooth Speakers with a discount of up to 70%. Watch brands like Seiko, Swiss Military and Stuhrling have products with almost 80% off on their market price. And if you are looking to upgrade your laptop, this could be the best time as there is up to 50% off on Dell, HP Pavillion, Toshiba and other laptop brands. This year shopaholics across India can expect some fabulous deals including up to 80% off on Home Theatres, speakers & mp3 players, 70% on headphones & headsets, 60% off on cameras, 40% off on tablets and more!
The Black Friday Sale is a yearly shopping extravaganza on the Friday following Thanksgiving Day in the United States. Considered to be the beginning of the Christmas shopping season, retailers offer promotional sales and offers exclusively on this day. This year, Shop Your World offers an online experience of America’s favourite Black Friday Sale, exclusively for Indian consumers!
So what are you waiting for, just log on to shopyourworld.com and fulfill your wish list this festive season.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI: Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
