News Broadcasting
Searching for ‘THE’ life partner gets easier at Shaadi.com
Mumbai, 28th July 2006: With Shaadi.com partnering you in your search for a suitable groom / bride, you can rest assured it will be smooth sailing. Now, locating your life partner on Shaadi.com has become even easier. Shaadi.com launches “Refined Search” which is a search within search. This cuts short on a long drawn and time consuming procedure to search for one’s soul mate.
Imagine you begin your search for a potential husband/wife by putting in your initial, most basic criteria and the website’s search engine coughs up a long list of those who match your criteria. In a way, it fine-tunes and offers you a defined number of profiles but the still huge number of profiles to go through can also prove to be a deterrent as it takes a lot of time. With the launch of the search-in-search facility, Shaadi.com can now help you to further refine these results by adding additional parameters like city and keyword search, which helps you in getting the most suitable potential singles. So, what you get is exactly what you are looking for to a T!
According to Vibhas Mehta, Business Head – Shaadi.com, “It is our constant endeavour to provide our members product features which save on time and make Shaadi.com easy and simple to use. Refined search is one such endeavour which has proved to be a success as the number of people using this facility has jumped phenomenally’.
Currently, Shaadi.com offers its users:
- Quick Search, which allows you to quickly find partners on the basis of the country they live in, their religion, and age
- The Smart Search option which gives you more detailed search options like complexion, height, education, occupation, marital status, have children, etc.
- City Search which allows you to find members in your own city, or in a city of your choice anywhere in the world
- Keyword Search allows you to:
(a) Find members with specific words in their profile; and
(b) Get matches who share your lifestyle, hobbies and interests e.g. chess, trekking, movies, etc.
It just gets better because in addition, you can download and install the Shaadi Toolbar on your computer. It appears on your browser and enables you to search at your convenience without having to log onto the site. You also have ‘The Special Cases’ option which allows you to search for physically / mentally challenged members. You can further search for your mate based on community, religion, caste, country and state.
Shaadi.com doesn’t stop there. It constantly and continuously updates the matrimonial partner search results. The most recent matrimonial profiles are listed at the top so that the user / member can view and learn about the newest members of Shaadi.com.
About Shaadi.com:
A part of People Interactive (I) Pvt. Ltd., Shaadi.com was founded in 1997 and has emerged as a leading Internet Services Company in India. Using proprietary technology, Shaadi.com has transformed matchmaking into an interactive and exciting experience. A detailed profile, multiple photos and a robust messaging system make virtual matchmaking almost real. Shaadi has been ranked “The most visited matrimonial website in India” by Ranking.com and is also the only Matrimonial Website among the top 10 most visited websites in India as per Alexa.com. Shaadi is the first Indian matrimonial portal to be ISO 9001:2000, TRUSTE and Verisign certified. Today, with over 7.5 million members, 300 million page views per month and over 600,000 successful marriages to its credit – Shaadi.com has revolutionized the entire process of matchmaking.
People Interactive (I) Pvt. Ltd.
People Interactive (I) Pvt Ltd a part of People Group, which owns and operates businesses such as Shaadi.com, Fropper.com, Shaaditimes.com, Astrolife.com and Shaadi Point. Besides People Interactive, the group is a leading player in the Mobile VAS space through its company People Infocom. Its brand MAUJ is a preferred partner to leading mobile operators all over the world. People Group is also involved in film & television production and event management through subsidiary companies, People Pictures, Purple Media and PEP Management respectively. People Interactive is a member of Nasscom, MAIT, FICCI, and a primary member of IAMAI.
For further information:
Vandana Assija
PR Manager
People Interactive (I) Pvt. Ltd
Tel.: 24952277
Email: vandana@shaadi.com
Mahua Roy / Nikita Crasta / Mihir Bijur
Hanmer & Partners
Tel : 67524600 / 66335969
Email: mahua@hanmerpr.com / nikitacrasta@hanmerpr.com / mihir@hanmerpr.com
News Broadcasting
News18 India launches Command Centre war explainer with Arya
New show shifts from debates to decoding global conflicts and impacts
MUMBAI: News18 India has rolled out a new war-focused programme, Command Centre, featuring Gaurav Arya, as it looks to offer viewers a sharper, more grounded take on global conflicts amid rising tensions in West Asia.
Positioned as an “insider war room”, the show moves away from conventional panel debates and instead focuses on explaining military developments, decoding strategy and connecting global events to their everyday impact, from fuel prices to economic shifts.
The format leans heavily on visuals and data. The studio has been designed like a command hub, complete with large LED war maps, real-time graphics and an alert system to track developments as they unfold.
At the centre of it all is Arya, who brings his military background to simplify complex war strategies for viewers. His signature line, “Seedhi baat samjhiye”, anchors the show’s promise of clarity over noise.
News18 India managing editor Jyoti Kamal said, “Command Centre, featuring Major Gaurav Arya is designed to deliver accurate insights and a clear perspective on how evolving conflicts impact everyday life, from household budgets to national security. With expert voices analysing every development in real time, the show goes beyond headlines to decode what’s happening now, what it means, and what could come next.”
Echoing the intent, Gaurav Arya added, “In times of war, confusion is the biggest threat. With News18 India’s Command Centre, we are bringing viewers inside the war room, decoding strategies, tracking every escalation, and explaining, in the simplest terms, what it means for India and for every household. Seedhi baat samjhiye, this is where you understand not just what is happening, but what happens next.”
The weekday show will air in the afternoon slot and will also feature Gaurav Shukla, adding to its editorial depth.
With its mix of analysis, visuals and a clear focus on impact, the show reflects a broader shift in news consumption. Viewers are no longer just watching events unfold, they are looking to understand what those events mean for them.
