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Screen Density: Lessons from the world & Exploring new business models

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MUMBAI: On Day 2 of FICCI FRAMES happening in Mumbai, there was a session on Screen Density in India attended by some eminent panelists consisting of Mr. William Feng, VP, Greater China, MPA, Kurt Rieder, Head-Theatrical Asia, 20th Century Fox, Kapil Agarwal, Joint MD, UFO, Kamal Gianchandani, Chief of Stratergy, PVR Ltd,  Rajkumar Akella, Managing Director – Theatrical, India, ComScore and Mr. Kulmeet Makkar, Chief Executive Officer, The Film & Television Producers Guild of India Ltd. and Sushil Chaudhary, Founder and CEO, Picturetime Digiplex moderated by Uday Singh, Managing Director, MPDA.

The Panelists discussed the existing scenario of screen density in India and how lessons from other countries can help India explore new business models to improve the screen count.

Addressing the problem of screen density faced in India, Mr. Kurt Rieder, Head – Theatrical, Asia, 20th Century Fox Said “We would like to see more number of screens in tier 2 and tier 3. There are not enough screens per multiplex in tier 1 and 2 because once they build these things, nobody realizes that regional films are going to explode and suddenly the average multiplex probably requires twelve screens.”

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William Feng, VP- Greater China, MPA gave a presentation on screen density: China Market Development while 

Sushil Chaudhary, Founder and CEO, Picturetime spoke about the new business module on screen density that aims at targeting audiences of rural areas.

The DigiPlex mobile theatre vans, run by Picturetime, offer their audiences high-quality movie-viewing experience in the rural areas and is an economical option for the audiences in remote areas to catch up with newly released films.  

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Charging between Rs 30 from to Rs. 70 each viewer, the DigiPlex first pitches a collapsible all-weather canopy that can accommodate at least 120 viewers.  

This can help put up more screens at very low cost as compared to building multiplexes in remote and even urban areas.

“With this module, we are also looking at helping regional cinema and campaigns issued in pubic interest.” concluded Chaudhary.

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Event Coverage

Anime India announces Amazon MX Player as co-presenting partner for Anime India Kolkata 2026

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MUMBAI: Riding high on the success of its blockbuster Mumbai debut, Anime India is accelerating its nationwide expansion with the announcement of Amazon MX Player as the co-presenting partner for Anime India Kolkata. The partnership marks a significant step forward in the festival’s mission to deliver large-scale, accessible, and fan-first anime experiences across the country.

Scheduled for 14 and 15 February 2026 at the iconic Biswa Bangla Mela Prangan, Anime India Kolkata will launch the first regional chapter of what is set to be a year-long, multi-city tour. As the curtain-raiser for the 2026 circuit, the Kolkata edition aims to fuse the energy of global Japanese pop culture with India’s fast-growing community of anime, manga, and pop-culture fans.

A household name in digital entertainment, Amazon MX Player brings unmatched reach and cultural relevance to the Anime India platform. With its expanding focus on anime and youth-driven content, Amazon MX Player’s involvement as co-presenting partner reinforces Anime India’s vision of making anime culture more inclusive breaking barriers of language, geography, and accessibility to connect with fans nationwide.

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                                              Glimpses of Anime India Mumbai edition

Anime India Kolkata 2026 will showcase cosplay competitions, interactive zones led by the Indian Gunpla Community, India-39 Vocaloid Community, The Japan Curry, and Adda-o-Otaku by The Otaku Guild. Fans can join tournaments across fighting games, Pokémon VGC, and more. Acclaimed Japanese director Susumu Mitsunaka (Haikyu!!) will attend as guest of honour, appearing in panels and live sessions. Positioned as an immersive celebration of fan culture and industry collaboration, the Kolkata edition marks the beginning of Anime India’s nationwide expansion.

Sharing their perspective on the partnership, Amazon MX Player director Aruna Daryanani expressed, “Anime in India has evolved from a niche interest into a mainstream cultural movement, driven by an increasingly engaged and passionate fanbase. At Amazon MX Player, our focus is on expanding access by bringing anime to audiences across the country for free and in multiple local languages. Our association with Anime India reflects our commitment to supporting the growth of anime in India and deepening connections with fans, while continuing to build Amazon MX Player as a trusted destination for free, high-quality entertainment.”

“Anime India Kolkata is a celebration of how anime has grown beyond entertainment into a powerful cultural and creative force. By bringing fans, creators, and industry leaders onto one shared platform, the festival is helping define the future of pop culture in India,” said Anime India co-founder and director Neha Mehta.

The debut edition of Anime India 2025 in Mumbai attracted over 29,000 fans, quickly cementing its status as a landmark celebration of anime and Japanese pop culture. Riding on this overwhelming response, the Kolkata chapter is projected to draw more than 40,000 visitors across two days, positioning it as one of the biggest anime conventions ever held in eastern India.

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Anime India is focused on bringing together fans from across the country to create a truly pan-India celebration of anime, manga, cosplay, gaming, and Japanese culture. With plans to expand into four key metropolitan hubs in 2026—east (Kolkata), north (Delhi), west (Mumbai), and south (Hyderabad)—the festival seeks to deliver globally benchmarked experiences while supporting and uplifting creators, artists, and fan communities throughout India.

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