GECs
Sam Balsara releases book ‘1800 Runs Brand Sale Khel Mein’
MUMBAI: India’s leading lifestyle bookstore chain, offered its customer’s strategies to achieve success in brand sales with the launch and reading of the book ‘1800 Runs Brand Sale Khel Mein’ by author of several bestsellers (popularly known as the brand guru) Jagdeep Kapoor, Chairman & Managing Director of Samsika Marketing Consultants Pvt Ltd at Crossword (Kemps Corner). The book has been published by Macmillan India Ltd.
Sam Balsara, Chairman & Managing Director Madison Communications will launch the book and read excerpts from the book along with the author.
Do you sometimes feel that you have not been able to achieve fully what you are capable of? Do you sometimes feel that if only your approach was not negative or tentative, you could have done better in your life and your career? Whether in cricket, life, or Brand Sales you need to excel.
1800 Runs Brand Sale Khel Mein is an attempt to acquaint sales people with hurdles that might come their way and the constructive steps that need to be taken to overcome these very obstacles.
The 11 strategies serve as a practical guide to achieve success in Brand Sales. Right from identifying dreams, anticipating bouncers and applying masterstrokes, the author with his wide practical experience and conceptual clarity makes Brand Sales target a much less daunting prospect.
In an interesting manner, the author takes you through the failures and depressions of the can’t team and the successes and enthusiasm of the ant team, wherein each of the 11 members of the ant team; whether gallant or observant, relevant or triumphant, teach you 11 ways to scoremore in life, cricket and Brand Sales.
The unique and powerful concept of 1800 Runs Brand Sale Khel Mein would help you to think and execute your full potential both internally and externally. So, go ahead and scoremore in life.
About Jagdeep Kapoor:
The Chairman & Managing Director of Samsika Marketing Consultants Pvt Ltd – a leading strategic marketing consultancy with a number of well known Indian as well as MNC clients.
While considered to be a Brand guru, Jagdeep Kapoor is a prolific writer and has authored several best sellers. He is a visiting faculty member at the Jamnalal Bajaj Institute of Management Studies.
About Crossword:
Crossword is India’s leading bookstore chain, which has pioneered the lifestyle bookstore concept in India. Its innovative approach to book retailing and its achievements have received wide acclaim in India and has won the ‘Reid & Taylor Award for Best Retailer of the year – Leisure & Specialty’ at the India Retail Summit 2005 ‘Images Retailer of the Year award for the books, music and gifts category for 2005’. Businessworld rated Crossword as the ‘6th Most Respected Retailer in the country’ for the year 2006; the only bookstore to feature in the top ten. Launched in 1992, Crossword currently has 39 stores across 10 cities in the country in Ahmedabad, Bangalore, Chennai, Ghaziabad, Gurgaon, Hyderabad, Kolkata, Mumbai, Pune & Vadodara. Crossword Bookstores Ltd. is a wholly owned subsidiary Company of Shopper’s Stop Ltd – India’s leading department store chain. The Holding Company inter-alia also acts as a Master Franchisee of the Company.
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
