News Broadcasting
Sahara One looks to start a debate with a new series
MUMBAI: As India evolves, so do Indian families. Typically the older generation remains tied to tradition, while the younger generation wants to break away from age old customs and beliefs. People recognise this in their own families. For years, television, that great mirror of society, has focused on the changing dynamic in relationships. Now soon Sahara One will be airing content that will capture evolving relationships between mothers in law and daughters in law who are the linchpins of the Indian family.
The interaction between a mother in law and daughter in law has changed considerably. This leads to them having a difference of opinion that has to be negotiated with great sensitivity and patience. The forthcoming show on Sahara One will weave all this into a story that will have not just entertainment value, but will start a lively debate. Viewers can look forward to a dynamic story line, characters and situations that they can relate to.
Women who watch TV serials want to see women-centric content. This has always been the case. However things are a little different now. They no longer want froth and frivolity; instead they want to watch content that starts a debate and brings subjects that are not openly discussed, into the limelight. And here is where Sahara One is looking to score with their brand new serial set to air soon.
AAKHIR BAHU BHI TOH BETI HEE HAI – Do you agree? Participate in this online debate on – https://www.facebook.com/aakhirbahubhi
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
