GECs
Sab launches a fantastical comedy show – ‘YAM HAIN HUM’
MUMBAI: Sab, India’s most loved family channel is all set to launch a new fantastical comedy show inspired from the mythical character of Yamraj – ‘Yam Hain Hum’. This new offering which features Yamraj, the God of death as per Indian mythology will show the character in a unique and different perspective. Yam Hain Hum is a wholesome humorous family entertainer and shall hit the small screen on 15th December at 10 pm exclusively on SAB TV.
SAB TV lifts the genre of comedy and entertainment to completely new heights with the introduction of their brand new show ‘Yam Hain Hum’ on the tube. The show produced by Swastik Productions, is a distinctive light hearted comedy on the magical and comical journey of Yamraj on the abode of the living. The story revolves around the concept of how humans perceive Yamraj and due to which he decides to visit earth along with his trusted companion Chitragupt to try and understand why and also change the image humans’ harbor about him and his duties.
Both the celestial beings descend on Earth to educate people about the true role and duties of Yamraj which involves numerous adventures that shall both be heart-touching and humorous to bring a smile to everyone’s lips. ‘Yam Hain Hum’ will depict the adventures of Yamraj and Chitragupt together as they take a tour of the streets of Earth in the 21st Century.
Mr. Anooj Kapoor, Senior EVP & Business Head – SAB TV said, “SAB TV has always offered its viewers a variety in genre and forms within the comedy space. With Yam Hain Hum, we present yet another interesting story about the famously dreadful mythical character of Yamraj. We hope our audiences like this fresh concept which revolves around Yamraj’s attempts on earth to bring a change in the perception about him. The show also follows our principle of ‘Differentiation with Innovation’ since it’s the first show of its kind and we are confident the show will be enjoyed by the entire family.”
Manav Gohil who shall enact the role of Yamraj added, “I would say this is one of the most interesting roles that I have signed on till date. A mythological character dreaded by one and all in a completely new avatar to make people smile and change their perspective about himself. It’s a different concept from all angles, right from inception to designing and character moulds. Every aspect has to be thought through carefully and executed with perfection. The entire team is working towards making this series a huge success and I am absolutely positive that viewers shall love this funny and loving version of Yumraj.”
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
