English Entertainment
Romedy NOW to air the Indian television premier of ‘If I Stay’
MUMBAI: Romedy NOW, India’s favourite English Entertainment channel, will premiere the award winning American teen romantic drama ‘If I Stay’ for the first time on Indian television on Sunday, August 26 at 1PM & 9PM.
The movie is an adaption of Gayle Forman’s best-selling 2009 novel ‘If I Stay’. Featuring Chloë Grace Moretz, Mireille Enos, Jamie Blackley, the film revolves around Mia Hall (Chloë Grace Moretz), a young cellist who meets with a car accident that leaves her in comatose. Mia is torn between the decision to either wake up and be stuck as an orphan or die and be with her dead parents but deviate from everyone else she loves. What will Mia choose? Life or death? Even at its most wrenchingly painful moments, the film ranks high on its cinematic brilliance.
Leading to the premier, Romedy NOW is running a social media campaign across the channel’s Facebook, Twitter and Instagram pages for its fans. The campaign will include thematic and interactive social media activities such as Live Puzzles, #ReasonsToStay and #HelpMiaDecide contest.
Romedy NOW ignites the cord of love within each one of us through its fun and quirky content. Through its distinctive international content, Romedy NOW offers the viewers the perfect blend of love & laughter with movies like ‘If I Stay’.
English Entertainment
ZEE5 UK partners Narrative Entertainment to add UK channels
Six FAST channels added as platform sharpens hybrid play in Britain
LONDON: ZEE5 UK struck a first-of-its-kind deal with Narrative Entertainment, bringing mainstream UK television channels onto an Indian streaming platform as it pushes to deepen its footprint in a crowded, mature market.
The partnership adds six of Narrative’s FAST channels to the service, including Great! Movies, Great! Romance, Great! Mystery and kids brands POP, Tiny Pop and POP UP, widening ZEE5 UK’s appeal across genres and age groups.
The move reflects a clear shift in strategy. ZEE5 UK is betting on a hybrid model that blends on-demand content with curated, always-on channels to drive discovery and increase time spent on the platform.
“This partnership represents a meaningful evolution in how we serve audiences in mature markets like the UK, where viewers are defined by habits, convenience and choice rather than geography or language alone,” said Parul Goel, territory head, Europe, Zee Entertainment. “By bringing trusted mainstream UK channels together with our premium originals, movies and kids’ content, we are building a more consumer-centric platform that simplifies viewing while increasing depth and relevance.”
Fateha Begum, commercial director, Narrative Entertainment, said the tie-up would fuel growth for both sides. “Our portfolio of quality programming, with such wide and enduring appeal, is a perfect complement to ZEE5 UK. This is a strong partnership that will support growth for both parties, and we share Zee Entertainment’s vision of an increasingly partnership-led future for the industry.”
ZEE5’s global library spans over 4,000 films and more than 500 originals, with over 130 new titles added annually. The addition of Narrative’s channels strengthens its kids offering and introduces genre-led linear experiences alongside its on-demand catalogue.
The deal also gives Narrative access to ZEE5 UK’s fast-growing user base, extending reach without diluting brand identity, while reinforcing ZEE5 UK’s network of more than 40 live channels.
As streaming wars intensify, ZEE5 UK is widening its playbook, blending content, convenience and partnerships in a bid to win screen time in one of the world’s toughest markets.
