Movie Channels
Romedy Now launches #Furrentines2.0 with #FurrentinesDate
Romedy Now, synonymous with love and laughter is back with the second season of #FurrentinesDay, with India’s first ever #FurrentinesDate this Valentine’s Day. Aimed to create awareness and drive adoption of cats and dogs, #FurrentinesDate, a unique speed dating property will see furry ones play cupid by bringing together animal lovers celebrate their love for pets and abandoned strays and help them find love in the process.
To be held at Cat Café Studio on February 14, #FurrentinesDate will see 30 Romedy Now fans & viewers(15 girls and 15 boys), with a common love for animals, bond over coffee, conversations and cute cats which are in need of a loving home. The event will be LIVE streamed to an audience of over 1.5 million on Romedy NOW’s Facebook page (https://www.facebook.com/events/160978344556453/).
Launched last year in association with Cat Café Studio & People for Animals, #FurrentinesDay is a hugely successful and unique property of Romedy Now that redefines the concept of love and encourages people to celebrate V-Day differently by celebrating love for animals and securing a merrier future for them in the process via adoption.
Commenting on this initiative, Entertainment Cluster at Times Network – Executive Vice President and Head, Mr. Vivek Srivastava said, “Love knows no boundaries and Romedy Now promises exactly that. Following the success of #FurrentinesDay’ last year, we wanted to further promote the cause of adoption of animals and conceptualized ‘#FurrentinesDate’, a first-of-its kind initiative, where animals play cupid in bringing together like minded animal lovers. We are confident that coffee over conversations and cute cats will be another unforgettable experience, as we continue to spread love and laughter to our viewers.”
Additionally, Romedy NOW will be showcasing a line-up of romantic movies on 14th February to celebrate Valentine’s Day. Epic romantic movies like Cinderella, Proposal, Definitely Maybe, Love Actually will be aired all day long.
Movie Channels
Ek Deewane Ki Deewaniyat Premieres 14 Feb on Zee
Ek Deewane Ki Deewaniyat world TV premiere 14 Feb at 8pm passion meets politics.
MUMBAI: Cupid’s arrow just got a plot twist and it’s heading straight for your TV screen. This Valentine’s Day, Zee Cinema is turning up the heat with the world television premiere of Ek Deewane Ki Deewaniyat, a raw, rule-breaking romantic drama that proves love doesn’t always come wrapped in roses.
Set to air on Saturday, 14 February at 8pm, the film stars Harshvardhan Rane and Sonam Bajwa, directed by Milap Zaveri. It dives headfirst into obsession, heartbreak, and the kind of unconditional love that leaves scorch marks. Rane plays Vikramaditya, a powerful politician whose all-consuming passion for actress Adaa spirals into chaos when his feelings go unreturned unleashing a storm of emotion, misunderstanding, and life-altering consequences.
The timing couldn’t be sharper. Audiences are clearly craving intense love stories over sugar-coated ones, and this film taps straight into that vein. Harshvardhan Rane already has a loyal fanbase from his cult hit Sanam Teri Kasam, which cemented his status as the go-to guy for heart-wrenching romance especially among younger viewers who keep the film on repeat.
Milap Zaveri captured the film’s beating heart, “This film is about love that doesn’t follow rules. With Valentine’s Day being a time when audiences gravitate towards romantic narratives, the television premiere of Ek Deewane Ki Deewaniyat on Zee Cinema felt like the perfect fit. The continued love for intense romances shows there is a strong emotional appetite for such stories.”
Rane himself called it a story rooted in messy, honest emotion, “Ek Deewane Ki Deewaniyat explores love in its most intense and vulnerable form where emotions are messy and deeply human. It’s a story that doesn’t shy away from passion or pain on Valentine’s Day making it even more special as it reflects the many shades of love people experience.”
Sonam Bajwa added her take, “Ek Deewane Ki Deewaniyat is not a conventional love story, it’s raw, intense and emotional. Valentine’s Day is usually associated with happy romance but this film explores love in its most vulnerable form.”
So if your Valentine’s plans include more than chocolates and clichés, tune in to Zee Cinema at 8pm on 14 February. Because sometimes the most unforgettable love stories aren’t the ones that end neatly, they’re the ones that leave you questioning just how far passion can push before everything changes.
