Cable TV
Rewind Ignites groundbreaking performance driven marketing partnership program
MUMBAI: Rewind Networks has embarked on a first of its kind initiative by thanking and rewarding its viewers for watching HITS. Asia’s leading e-retailer, Zalora has signed up as a launch partner for this new marketing initiative that combines HITS’ eight million household reach across Southeast Asia, Hong Kong and Taiwan with the power of digital analytics. Under the newly minted “HITS Rewards U” program, HITS’ viewers receive an exclusive ZALORA discount promotion code.
“We’re excited to work with ZALORA as our premiere partner for HITS Rewards U! Never in my last 20 years in the industry have I seen a TV network thank and reward viewers for watching their channel and we’re happy to be the first to do so,” said Mr. Avi Himatsinghani, CEO of Rewind Networks. “With this new initiative, HITS fans will not only benefit from our marketing partnerships, but will be primed to look forward to them in the future. It also gives people another reason to feel good about their pay-TV subscription.”
Tito Costa, Director and Chief Marketing Officer at ZALORA added “We believe in the quality of shows aired on HITS TV which is a must for any TV partnership. Our partnership with Rewind Networks allows us to reach a wide audience and offer viewers a more compelling reason to stay tuned and watch their favorite shows on HITS TV.”
At the same time, Rewind Networks has hired Sabrina Mimouni as Manager – Revenue & Partnerships. Prior to joining Rewind, Sabrina served as Regional Distribution Manager with Euronews where she helped aggressively grow the channel’s reach across the region. Originally hailing from France, Ms. Mimouni will be based in Singapore and tasked with growing ad sales and partnerships for HITS. Sabrina will report to Avi Himatsinghani and work closely with Sandie Lee, VP & Channel Head as well as Carolyn So, Manager
– Marketing & Digital Media.
The network has already established successful pan-regional marketing partnerships with leading global brands like Subaru and The Walt Disney Studios and will be growing its portfolio with innovative media solutions across categories.
Avi Himatsinghani commented, “Sabrina comes from a strong background in sales and building great business partnerships. I’m very pleased to have her on board as we embark on this next HITS chapter!”
Sabrina Mimouni remarked, “I’m excited for this new challenge and am looking forward to forging new partnerships for the company. I already watch hours of HITS every week and it’s only natural that I now work for the channel!”
Cable TV
Hathway Cable appoints Gurjeev Singh Kapoor as CEO
Leadership change comes as cable TV faces shrinking subscriber base and modest earnings pressure
MUMBAI: Hathway Cable and Datacom has tapped industry veteran Gurjeev Singh Kapoor as chief executive officer, marking a leadership pivot at a time when India’s cable television business is under mounting strain.
Kapoor will take over from Tavinderjit Singh Panesar, who is set to retire in August after a long innings with the company. Panesar, chief executive since 2023, has held multiple leadership roles at Hathway, including his latest stint beginning in 2022.
Kapoor brings more than three decades of experience in media and entertainment. He most recently led distribution at The Walt Disney Company’s Star India business, now part of JioStar. His career spans television distribution and affiliate partnerships, with stints at Sony Pictures Networks India, Discovery Communications and Zee Entertainment.
Panesar, with over three decades in the industry, has worked across strategic planning, distribution and business development in media, broadcasting and manufacturing. His past associations include ESPN Star Sports, Star India, Apollo Tyres and JK Industries.
The transition lands as the cable sector grapples with structural disruption. Traditional operators are losing ground to streaming platforms, while telecom and broadband players tighten the squeeze with bundled offerings.
An EY report estimates India’s pay-TV base could shrink by a further 30 to 40 million households by 2030, taking the total down to 71 to 81 million. The slide follows a loss of nearly 40 million homes between 2018 and 2024, a contraction that has already wiped out more than 37,000 jobs in the local cable operator ecosystem.
Hathway’s numbers reflect the strain. The company reported a consolidated net profit of Rs 93 crore for FY25, down from Rs 99 crore a year earlier. Revenue inched up to Rs 2,040 crore from Rs 1,981 crore. As of December 2025, it had about 4.7 million cable TV subscribers and roughly 1.02 million broadband users.
Kapoor steps in with a familiar brief but a shrinking playbook. In a market where viewers are cutting cords faster than companies can reinvent them, the new chief executive inherits a business fighting to stay plugged in.
