News Broadcasting
Republic Media Network’s interview with Ukraine president garners 600 mn impressions
Mumbai: Republic Media Network’s exclusive interview with the president of Ukraine Volodymyr Zelenskyy has garnered 600 million estimated impressions across digital platforms within 24 hours of live broadcast, according to the broadcaster.
President Zelenskyy was interviewed by Republic’s editor-in-chief Arnab Goswami which lasted 60 minutes and was telecast live across broadcast and digital platforms. The interview propelled crucial global conversations on the ongoing Russia-Ukraine war.
The interview garnered over 20 million impressions on YouTube within the first day of playout. The coverage has also garnered 2.61 million views in less than 20 hours.
On Twitter, the interview not only crossed over 532 million impressions and counting but also generated strong conversations in countries across the world. Engagement and tweets on the interview have been pouring in from countries including India, the US, Canada, Australia, the UK, Singapore, New Zealand, South Africa, Pakistan, and Iran, among others.
The interview reached an audience of ~three million on Facebook and has been seen by over two million and counting on messaging service Telegram. “The interview continues to garner record views and consumption on Republic’s digital assets including republicworld.com, said the statement.
“With four full playouts over the weekend, and an unstoppable ongoing virality on social media, new digital records will continue to be set by Republic Media Network,” the statement added.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI: Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
