GECs
Remote Access Solution is imperative for disaster recovery
If a disaster recovery plan does not include remote access, “business as usual” is virtually impossible, warns business continuity expert Tim Clark, partner with The FactPoint Group in a new white paper on the subject. The goal in disaster recovery is to keep core business functions operating under all circumstances. For this reason, says Clark, remote access is key to disaster recovery, because typical business disruptions keep employees and other users away from the office and the local area network (LAN).
“The inability to operate normally or provide access to critical resources can hurt revenue, damage a company’s reputation, or mar the corporate brand,” says Clark. “This is why it’s so important for enterprises to anticipate and plan for potential disasters, and why responsibility for disaster planning requires the involvement and commitment of both technology and business sides of an organization.”
According to the paper, one technology has emerged as the leading solution for remote access: SSL VPNs, because of their inherent security, granular access controls and ease of use. With an SSL VPN, all users can access network resources from any Web-enabled system. The specific benefits of an SSL VPN for disaster recovery outlined in the white paper are:
· SSL VPNs are clientless
· They work from any Internet browser
· They operate at the application layer (not the network layer)
· SSL VPNs enable fine-grained access controls
· They have strong end point security
·SSL VPNs provide strong encryption
To meet the requirements of a disaster recovery plan, the SSL VPN must also be able to scale quickly and easily, advises Clark. With a disaster, whether something as critical as the avian flu or something as basic as a snow storm, the number of remote users can instantly spike by the hundreds or thousands. The solution should have adequate capacity plus failover capability to ensure it can handle the increased traffic and have no downtime.
SSL VPN market leaders, such as Aventail, are making it easier for companies to prepare for such spikes. Earlier this month, Aventail launched its Spike License Pack, which works like an insurance policy toward any future eventuality requiring an instant increase in remote users. In addition to being an ideal part of a company’s overall disaster recovery plan, the Spike License also works for companies that experience seasonal spikes, such as accounting firms during tax season or retailers during the holidays.
To access a complimentary copy of the white paper, “The Remote Access Imperative in Disaster Recovery” by Tim Clark of the FactPoint Group, go to: www.aventail.com/disasterrecovery.
About The FactPoint Group
The FactPoint Group ( www.factpoint.com) is a boutique market research and consulting firm in Silicon Valley specializing in the early adoption of new technologies. The FactPoint Group has been producing world class research, analysis, and consulting since 1993 and continues to help enterprise software vendors and enterprise customers sell and use new technology solutions. Tim Clark is co-founder and partner at FactPoint. Recently, his research has focused on disaster recovery, utility computing, network security, sensor networks, open-source licensing, enterprise blogs and wikis, and Web services. Previously, Clark was senior analyst with Jupiter Media Metrix and Net Market Makers. Before becoming an analyst, Tim was a reporter and editor for 24 years, working as senior editor and columnist for CNET’s News.com, where he covered e-commerce and Internet security.
About Aventail
Aventail is the best-of-breed remote-access company. Aventail delivered the first SSL VPN solution in 1997 and today is a market leader, delivering the easiest to use and control remote-access solution. Aventail Smart SSL VPN appliances provide users with transparent, clientless access to more applications from more devices via any network environment. For network managers, Aventail delivers a single secure access gateway for all users, internal and external, to all network resources with complete security. With more than two million end users around the globe, Aventail is the SSL VPN of choice among mid to large-sized organizations worldwide, including AT&T, the Environmental Protection Agency (EPA), Chicago Housing Authority, DuPont, Radiology Ltd, James Richardson International, Organization for Economic Cooperation and Development (OECD), Overlake Hospital, IBM Global Services, and hundreds more. For more information, go to www.aventail.com.
GECs
ZEEL overhauls sales structure to chase growth across TV and digital platforms
New structure sharpens digital push as viewing habits fragment fast
MUMBAI: Zee Entertainment Enterprises Ltd. is reshuffling its sales playbook as it looks to keep pace with a fast-changing media landscape, where audiences are scattered, screens are multiplying and advertisers are following the data.
According to media reports, the rejig is anchored in the company’s push to build a more integrated, data-led monetisation engine, one that can straddle both traditional television and fast-growing digital platforms with equal ease.
At the heart of the move is a reworked sales architecture designed to deliver cross-platform solutions. With connected TV gaining ground and digital consumption surging, ZEEL is aligning its teams to move quicker, think broader and sell smarter.
The restructuring is being led by chief operating officer, advertisement revenue, Sandeep Mehrotra, at a time when the company says it is seeing tremendous growth. The idea is simple: match the right talent to the right opportunity in a market that is anything but static.
As part of the overhaul, several long-serving executives have been elevated to chief sales officer roles across regions and content clusters. Sanjoy Chatterjee will head the east market, while Gunjarav Nayak takes charge of the west along with high-margin verticals such as hmg, brand works, intellectual properties and digital sales. Rajnish Gupta will oversee bengaluru and chennai markets alongside the kannada and tamil clusters.
In other key moves, Divjyot Dhanda will lead hyderabad and kochi markets and manage zee tv, zee keralam and the telugu cluster. Roshan Vasu Kotian will supervise a diverse portfolio including Zee Marathi, &tv, Zee Punjabi, Zee Anmol, Big Magic and Zee Biskope.
The company is also strengthening its bench, appointing national sales heads across retail, regional clusters, digital and brand solutions. Ankur Kapila’s appointment to lead digital sales signals a sharper push into a segment that continues to outpace traditional formats.
Behind the scenes, dedicated strategy and operations roles have been carved out for both linear and digital businesses. Nitin Shetty, Rajkiran Shrivastav and Priya Nambiar will take on key responsibilities to ensure the new structure runs with precision.
The broader aim is clear. ZEEL wants a bigger slice of advertising budgets that are steadily drifting towards digital and connected TV ecosystems. By integrating its offerings, the company hopes to deepen client relationships while unlocking new revenue streams.
The new structure takes effect immediately, with Mehrotra continuing to report to chief executive officer Punit Goenka and steer the company’s advertising revenue strategy. Senior executive Laxmi Shetty will support the transition, with her revised role expected to be announced soon.
In a market where content is everywhere but attention is scarce, ZEEL’s latest move is less about rearranging the org chart and more about staying in the game.
