Post Production
Reliance Media Works helps amplify 2014 FIFA World Cup fever
MUMBAI: As the excitement in the air builds, fans all across the world gear up for the biggest football tournament. From social networking sites, advertisement commercials to sports bars the 2014 FIFA World Cup fever is everywhere. And this year for the first time Reliance MediaWorks is proud to be associated with Sony SIX for this mega event. The company has partnered with the official broadcasters – Multi Screen Media who are using the state of the art sound stages at Film City to shoot Café Rio, a prime time football wrap around show that is being aired on Sony SIX.
Café Rio is a prime time show where experts from the football field and some football legends come together to offer in-depth analysis of player forms, group standings, strategies and the matches being played. With a combination of sports and entertainment this show promises to captivate both the football purists and enthusiastic viewers. The line-up is promising including Peter Crouch, Robbie Fowler, Peter Shilton, Mikael Silvestre, Ellyse Perry, Sunil Chhetri and John Abraham.
For this one month long program, keeping in mind the stringent requirements that involved several elements including live stadium action and studio programming on a daily basis, the entire consolidation was done at the Reliance MediaWorks studio facilities so that the seamlessly integrated programme is available to delight millions of football fans on a daily basis.
Availability of the best in class infrastructure, onsite technical support, high standards of quality & security; all within the reach at a convenient location like Filmcity was the key reason that made this the preferred choice.
Known for their Hollywood benchmarked infrastructure, Reliance MediaWorks currently offer four sound stages for all production requirements for broadcast, film, TVCs & events. The new set of four stages which also have the same technical specifications, will be operational by September 2014.
MSM executive vice president and business head Prasana Krishnan said, “2014 FIFA World Cup is without a doubt the most anticipated event of the year. In order to deliver the very best to our viewers, we had to ensure that everything that goes into the creation of the content is of the very finest quality. Thereby, our preferred choice of high technology studio facility was Reliance MediaWorks.”
Reliance MediaWorks chief executive officer Venkatesh Roddam, added, “After our repeated successful collaboration for Pepsi IPL Extraaa Innings, we are partnering with Multi-Screen Media yet again for Café Rio this time. They constantly offer path breaking programming concepts to the discerning viewers and we at Reliance MediaWorks are happy and proud to be associated in this first of its kind programming initiatives for football in India.”
Mumbai: Astra Studios, a bold new force in global creative technology, has been officially launched. Founded by the former senior leadership from MPC, The Mill and Technicolor India – Biren Ghose, RK Chand, Rajarajan Ramakrishnan and Shajy Thomas, the company is backed by a strategic investment from the Hombale Group, creators of India’s most successful storytelling franchises including KGF, Salaar and Kantara along with Perpetual Capital.
The rise of Machine Learning & Gen AI is disrupting every layer of content production, triggering a reinvention of creative workflows, talent dynamics, and business models in the industry. Blending decades of global expertise in Creative Storytelling, Visual Effects, Animation, Immersive & Experiential Media, the Astra Studios leadership team is poised to redefine how high-quality content is imagined & produced. With next-generation workflows and a focus on compelling, character-led storytelling universes, Astra is setting out to empower filmmakers, brands and content platforms alike.
“Astra is our launchpad for a creative revolution – a studio purpose-built for the future of content. We are fusing world-class artistry with cutting-edge emerging technologies. We will play in the arena where cinematic brilliance meets next-gen computer graphics. This will redefine how stories are designed, created, shared and experienced. India is at an inflection point in the global content arena, and Astra aims to lead that evolution, creating new jobs while continuing to partner creatives globally.” said Astra Studios founder Biren Ghose.
“We are supporting the vision behind Astra Studios to help grow stories and movie franchises across different platforms using emerging technologies. Astra’s founding team brings a wealth of talent and experience as well as global connectivity and passion for new technology. This will enable the Hombale Group to undertake projects with greater scope and complexity to create powerful new ‘story worlds’ for our franchise fandoms.” said Hombale Films founder Vijay Kiragandur.
Astra Studios’ core focus areas include:
●End to End Creative Solutions for Films, Series and Brand Campaigns – Ideation, Visualisation, VFX, Generative AI Solutions and Post-Production
● Development of original Character Universes and Global IP
● Immersive Experiences across brands, AR/VR and Location-based media
● Premium Animation for both Streaming and Theatrical formats
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