Music and Youth
Red FM Ka Thappa is back with its fourth season
MUMBAI: Red FM 93.5, India’s largest radio network is back with the 4th season of its flagship campaign Red FM Ka Thappa, the popular stamp of approval that honors the best food joints across cities. This year however, it’s Thappa with a Twist! This year, Red FM is all set to recognize the evolving culinary flavors of different cities by targeting the new food trends which have become the pride of the city. Red FM ka Thappa will drive into 20 cities over 3 weeks starting from 15th May to 4th June, rewarding restaurants under two categories every week. Listeners from each city get to vote for their favorite food hangouts, and Red FM RJsin respective cities will pick the most voted food joint and authenticate it with Red FM ka Thappa in a true Bajaate Raho style with Dhol & Tasha at the venue.
Commenting on the initiative, Red FM COO Nisha Narayanan/ said, “Red FM Ka Thappa is in true sense, a celebration of India’s culinary heritage and variety, innovation and overall our love and fascination with food. Thappa is a very successful IPR that we have developed over the years through extensive on air & on-ground activation and has built credibility amongst the various food joints across the tier II towns who take immense pride in displaying the RED FM’s Thappa seal on their outlets”
Red FM Ka Thappa is a people’s choice award wherein listeners from the chosen cities vote for their favourite food joint and the most voted place is honoured with Red FM Ka Thappa. The three week long campaign will be concluded with a grand food festival in Gujarat and Bhubaneswar. Bringing in more excitement, this year along with the winning food joint, Red FM is also on a hunt for the biggest fan of new food trends. So listeners can keep voting to get a chance to be the biggest fan contest.
Over the last three years Red FM has been constantly engaging and strengthening the connect with its listeners through this initiative. This year the brand has welcomed categories that have created an impact on the taste palette of the people including Momos, Gelato, Open Air Restaurants, Sizzler, Theme Based Restaurants and Sandwich/burger joints. The campaign will kick start simultaneously across twenty cities which includes Jaipur, Indore, Bhopal, Jabalpur, Ahemdabad, Rajkot, Vadodara, Pune, Nagpur, Nashik, Aurangabad, Lucknow, Varanasi, Allhabad, Kanpur, Bhubaneshwar, Jamshedpur, Asansol, Guwahati and Siliguri.
Music and Youth
TLC launches ‘World On My Plate’ with Shipra Khanna
New travel-food series premieres 29 March at 7:00 PM.
MUMBAI: Shipra Khanna just packed her bags and her flavours because when a celebrated chef takes you on a global plate tour, even the couch starts feeling like first-class. Warner Bros. Discovery India has announced the launch of World On My Plate with Shipra Khanna, a new travel and food series set to premiere on TLC on 29 March at 7:00 PM. Hosted and curated by the popular chef and television personality, the show blends food, travel and culture through an intimate and immersive lens.
Across three visually rich episodes, Shipra journeys to global destinations to explore not just what people eat, but why they eat it, uncovering the stories, traditions and human connections behind every dish. The series opens in London, weaving its iconic landmarks with diverse culinary scenes, before moving to Spain’s vineyards, olive orchards and coastal kitchens.
Warner Bros. Discovery head of advertising revenues for South Asia Tanaz Mehta said: “At TLC, our focus has always been on bringing authentic stories that reflect how people live and connect. World On My Plate builds on this by using food as a lens to explore shared traditions across geographies. We’re excited to collaborate with Chef Shipra Khanna, whose perspective brings both depth and relatability to these narratives.”
Shipra Khanna added, “Food has always been my way of connecting with people and understanding cultures. With World On My Plate, I’ve had the opportunity to step into new worlds, learn from incredible individuals, and share stories that go far beyond the plate. This show is very special to me.”
The series promises strong visual storytelling, meaningful interactions and a fresh perspective on global cuisine celebrating flavours alongside the emotions and traditions that shape them.
In a world where travel shows often feel like distant postcards, Shipra Khanna is serving up something far more personal: a passport to cultures through their kitchens, proving that the best way to understand a place is still through the plate. Tune in to World On My Plate with Shipra Khanna starting 29 March at 7:00 PM on TLC.
