News Broadcasting
Recognizing corona heroes, one song at a time with News18 India’s Musicathon 3.0
New Delhi: Music is known to be a great unifying force. As we continue to combat the current pandemic, News18 India presented the third edition of ‘Corona Heroes ko Salaam – Musicathon 3.0’. From Amit Trivedi to Benny Dayal and Shruti Pathak to Sachin-Jigar & AKASA top music artists in the country got together to pay tribute to the real heroes and their relentless unwavering support.
As India continues to battle the current unprecedented health crisis, the country’s healthcare and frontline workers have dedicated their lives for the collective cause. To celebrate the frontline heroes and showcase solidarity of the nation, News18 India joined hands with renowned artists who conveyed the message of hope and positivity with their songs. With thank the Corona warriors for their selfless services.
With Musicathon 3.0, the celebrities came together to pay a heartfelt tribute to the Corona heroes who sacrifice every day and bring invaluable commitment to their work. With such initiatives, News18 India appeals to its viewers to stay home, stay safe and help India fight this pandemic.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI: Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
