Post Production
‘RE-INVENT’ PROMAX INDIA CONFERENCE AND AWARDS 2020: A NEW FORMAT EMBRACING CHANGE, INNOVATION, ADAPTABILITY AND HONOURING CREATIVITY, INNOVATION & STORYTELLING
Keeping in mind that the world around us has changed as we know it, The 17th India edition of Promax’s Conference and Awards was launched in a fresh new avatar and format and themed as ‘Re-Invent’ where for the first time, delegates, speakers, Media and Marketing professionals, jury members and sponsors all came together ‘virtually’ to attend and celebrate creativity, innovation and storytelling.
The event started with Gavin Strange on ‘Trying to get Ahead of the Curve’ where he talked about projects ranging from filmmaking to illustration, toy design to photography. We were all transported to the ‘Top of the Pyramid’ with a fireside chat with Megha Tata and Navika Kumar as they highlighted their journey and experiences in the media landscape. Hasraf ‘Haz’ Dulull then engaged audiences with taking the leap from VFX to Directing and Producing Feature Films and TV. The session on ‘OTT Marketing’ led by Rahul Mishra of Shemaroo Entertainment where he was joined by marketing heads of OTT players in the country, including Abhishek Joshi of MX Player, Avi Kumar of Zee5 and Divya Dixit of ALT Balaji was very well received – this was followed by Prathyusha Agarwal of Zee Entertainment who engaged audiences with a session on Brand Building and Logo Design.
Day 2 began with transporting delegates into the ‘Future of Creativity’ in Augmented Reality by Emile Rademeyer, followed by an engaging conversation with Faye D’Souza on News and what young India wants. Charlie Mawer’s session on the ‘Future of TV Branding’ was extremely relevant where he shared the best practices for 2020 and beyond.
The engaging sessions, presentations and discussions were followed by the eagerly anticipated Promax India Awards 2020. The show was hosted by Cyrus Broacha in a completely new virtual format where he managed to keep everyone entertained.
This year Star India swept the Awards with 17 Golds and 18 Silver awards. They were followed by Viacom18 Media with 17 Golds and 6 Silver; Zee Entertainment Enterprises with 12 Golds and 8 Silver and Sony Pictures with 5 Golds and 10 Silver amongst many others.
The Arnab Chaudhuri Award was introduced to recognise a new talent who is creating outstanding work in the world of animation and was awarded to Tushar from Dynamite Design.
Summing up Promax India Virtual 2020, Rajika Mittra, Country Head & Strategic Partnerships (India, Hong Kong & Philippines) said, “As we embarked on putting together a ‘virtual’ conference we were quite apprehensive on how the event would turn out given that Promax has always been known for quality content and production. We are overwhelmed by the response received from our delegates, speakers, jury members and sponsors who believed in us and helped us put in another fantastic quality conference.”
Aparna Purohit, Head of India Originals at Amazon Prime Video and Awards Chair Promax 2020 said, “ It’s quite remarkable to see such an encouraging participation in this year’s edition of Promax Awards.”
For the Winners List please log onto – www.promaxindia.tv
Mumbai: Astra Studios, a bold new force in global creative technology, has been officially launched. Founded by the former senior leadership from MPC, The Mill and Technicolor India – Biren Ghose, RK Chand, Rajarajan Ramakrishnan and Shajy Thomas, the company is backed by a strategic investment from the Hombale Group, creators of India’s most successful storytelling franchises including KGF, Salaar and Kantara along with Perpetual Capital.
The rise of Machine Learning & Gen AI is disrupting every layer of content production, triggering a reinvention of creative workflows, talent dynamics, and business models in the industry. Blending decades of global expertise in Creative Storytelling, Visual Effects, Animation, Immersive & Experiential Media, the Astra Studios leadership team is poised to redefine how high-quality content is imagined & produced. With next-generation workflows and a focus on compelling, character-led storytelling universes, Astra is setting out to empower filmmakers, brands and content platforms alike.
“Astra is our launchpad for a creative revolution – a studio purpose-built for the future of content. We are fusing world-class artistry with cutting-edge emerging technologies. We will play in the arena where cinematic brilliance meets next-gen computer graphics. This will redefine how stories are designed, created, shared and experienced. India is at an inflection point in the global content arena, and Astra aims to lead that evolution, creating new jobs while continuing to partner creatives globally.” said Astra Studios founder Biren Ghose.
“We are supporting the vision behind Astra Studios to help grow stories and movie franchises across different platforms using emerging technologies. Astra’s founding team brings a wealth of talent and experience as well as global connectivity and passion for new technology. This will enable the Hombale Group to undertake projects with greater scope and complexity to create powerful new ‘story worlds’ for our franchise fandoms.” said Hombale Films founder Vijay Kiragandur.
Astra Studios’ core focus areas include:
●End to End Creative Solutions for Films, Series and Brand Campaigns – Ideation, Visualisation, VFX, Generative AI Solutions and Post-Production
● Development of original Character Universes and Global IP
● Immersive Experiences across brands, AR/VR and Location-based media
● Premium Animation for both Streaming and Theatrical formats
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