Post Production
Rajshri’s YouTube channel crosses 10 million subscribers
mumbai: Rajshri Entertainment’s flagship YouTube channel ‘Rajshri’ has crossed milestone of 10 million subscribers. Rajshri was one of the first Indian partners of YouTube in early 2008.
The Rajshri YouTube channel has a large catalog of blockbuster Bollywood movies, popular movie scenes and songs, making of the movies, and much more. The channel gets a massive reach of around 300+ millions views a month from India and various countries including US, UK, Canada, Australia and Pakistan.
“This is a significant milestone for us. The Rajshri channel has grown steadily through the years. Rajshri’s early mover advantage combined with its focus on quality content has helped build a strong and loyal subscriber base,” said Neha Barjatya, CEO of Rajshri Entertainment.
Rajshri Entertainment is India’s leading digital entertainment studio. Its other channels — Rajshri Marathi, Rajshri Kids and Rajshri Food — have more than million subscribers each on YouTube. Rajshri also syndicates content to digital platforms in India and globally.
Mumbai: Astra Studios, a bold new force in global creative technology, has been officially launched. Founded by the former senior leadership from MPC, The Mill and Technicolor India – Biren Ghose, RK Chand, Rajarajan Ramakrishnan and Shajy Thomas, the company is backed by a strategic investment from the Hombale Group, creators of India’s most successful storytelling franchises including KGF, Salaar and Kantara along with Perpetual Capital.
The rise of Machine Learning & Gen AI is disrupting every layer of content production, triggering a reinvention of creative workflows, talent dynamics, and business models in the industry. Blending decades of global expertise in Creative Storytelling, Visual Effects, Animation, Immersive & Experiential Media, the Astra Studios leadership team is poised to redefine how high-quality content is imagined & produced. With next-generation workflows and a focus on compelling, character-led storytelling universes, Astra is setting out to empower filmmakers, brands and content platforms alike.
“Astra is our launchpad for a creative revolution – a studio purpose-built for the future of content. We are fusing world-class artistry with cutting-edge emerging technologies. We will play in the arena where cinematic brilliance meets next-gen computer graphics. This will redefine how stories are designed, created, shared and experienced. India is at an inflection point in the global content arena, and Astra aims to lead that evolution, creating new jobs while continuing to partner creatives globally.” said Astra Studios founder Biren Ghose.
“We are supporting the vision behind Astra Studios to help grow stories and movie franchises across different platforms using emerging technologies. Astra’s founding team brings a wealth of talent and experience as well as global connectivity and passion for new technology. This will enable the Hombale Group to undertake projects with greater scope and complexity to create powerful new ‘story worlds’ for our franchise fandoms.” said Hombale Films founder Vijay Kiragandur.
Astra Studios’ core focus areas include:
●End to End Creative Solutions for Films, Series and Brand Campaigns – Ideation, Visualisation, VFX, Generative AI Solutions and Post-Production
● Development of original Character Universes and Global IP
● Immersive Experiences across brands, AR/VR and Location-based media
● Premium Animation for both Streaming and Theatrical formats
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