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Music and Youth

Radio City, Chennai gets hip ‘n’ happening with new programming

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MUMBAI: Radio City 91.1 FM, has changed its programming in Chennai to cater to the cr?me de la cr?me, following the recent change of its frequency to 91.1 FM for uniformity on all its stations across India It will now play 70 per cent content in English and
the rest in Hindi and Tamil Chennai from 9 November 2006.

Along with this new frequency, actor Madhavan has unveiled a fresh new Fixed Point Chart (FPC) with loads of innovative shows, more interviews with hot stars, more contests and prizes, and definitely a lot more English music.

Radio City 91.1 FM has always believed in providing its listeners with the best. Radio City 91.1 FM, Chennai, which earlier used to operate on the frequency -105.8 FM and predominantly had Tamil content, has undergone a revamp and will now air content, predominantly in English, along with a right mix of Hindi and premium Tamil music. The content is tailored to suit the day part and audience who specifically tunes in and will follow the mood map concept, which is followed by Radio City across all its stations.

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Listeners can now look forward to start their day with Radio City 91.1 FM, the only station to air western classical, fusion and world music on Morning Raga from 5 am to 7 am in the early morning band. Additionally, there will be dedicated housewife and student time-bands specifically scheduled in the FPC.

Targeted at the discerning music lovers cutting across premium audiences comprising of students, housewives and working men, the innovative and fresh Radio City 91.1 FM programming is an outcome of an in-depth study undertaken by the station to understand the listening habits and tastes of Chennai-ites.

The findings confirmed that there is definitely a large audience just waiting to listen to the Radio City kind of programming mix.
Radio City therefore has very clearly filled a huge need-gap in Chennai, where every other FM station plays Tamil music predominantly.

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Elaborating on the strategic importance of the change, Radio City head marketing Rana Barua said, “We are thrilled and proud to announce the strategic changes in programming for Radio City, Chennai. Our research helped us to understand the minds of the traditional and Tamil film music inclined Chennai listeners. We have customised our programming with afantastic blend of English, Hindi and Tamil programs reflecting the true sound of cosmopolitan Chennai”

“Our content is tailored to suit the day part and audiences who specifically tunes in within that day-part, which will ultimately give advertisers a great value for their money spent. Our music expertise and innovative programs will stir listeners to indulge in their kind of music. We would continue to play the best and make Radio City an integral part of the lives of Chennai-ites,” he added.

As part of the big activation idea, Radio City 91.1 FM has planned a host of exciting on-air and on-ground activities at happening malls across the city like Landmark, across multiplexes like Satyam and several hangouts like Café Mocha.

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Additionally Radio City 91.1 FM also has entered into an exclusive tie-up across the 28 Spencer’s Dailies outlets in Chennai, which will make the visitors ‘hum’ and groove to Radio City’s foot-tapping music all day long. Its interactive programming content will mesmerize and connect with the people of ‘Chennai’ offering a unique listening experience.

 
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Music and Youth

TLC launches ‘World On My Plate’ with Shipra Khanna

New travel-food series premieres 29 March at 7:00 PM.

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MUMBAI: Shipra Khanna just packed her bags and her flavours because when a celebrated chef takes you on a global plate tour, even the couch starts feeling like first-class. Warner Bros. Discovery India has announced the launch of World On My Plate with Shipra Khanna, a new travel and food series set to premiere on TLC on 29 March at 7:00 PM. Hosted and curated by the popular chef and television personality, the show blends food, travel and culture through an intimate and immersive lens.

Across three visually rich episodes, Shipra journeys to global destinations to explore not just what people eat, but why they eat it, uncovering the stories, traditions and human connections behind every dish. The series opens in London, weaving its iconic landmarks with diverse culinary scenes, before moving to Spain’s vineyards, olive orchards and coastal kitchens.

Warner Bros. Discovery head of advertising revenues for South Asia Tanaz Mehta said: “At TLC, our focus has always been on bringing authentic stories that reflect how people live and connect. World On My Plate builds on this by using food as a lens to explore shared traditions across geographies. We’re excited to collaborate with Chef Shipra Khanna, whose perspective brings both depth and relatability to these narratives.”

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Shipra Khanna added, “Food has always been my way of connecting with people and understanding cultures. With World On My Plate, I’ve had the opportunity to step into new worlds, learn from incredible individuals, and share stories that go far beyond the plate. This show is very special to me.”

The series promises strong visual storytelling, meaningful interactions and a fresh perspective on global cuisine celebrating flavours alongside the emotions and traditions that shape them.

In a world where travel shows often feel like distant postcards, Shipra Khanna is serving up something far more personal: a passport to cultures through their kitchens, proving that the best way to understand a place is still through the plate. Tune in to World On My Plate with Shipra Khanna starting 29 March at 7:00 PM on TLC.

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