News Broadcasting
Puma debuts in India – Leaping Cat Adds To The Soccer Fever
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New Delhi, 23rd June, 2006: Leading Sport Lifestyle Company PUMA today announced the launch of its mega store in Chennai. With the launch of this exclusive store, Puma leaps into the Indian Market and takes a step closer to achieve its aim of becoming the most desirable sports lifestyle brand in India. Puma promises to offer a wide range of apparel and accessories in a completely novel and unique environment through its exclusive branded store. Done in the official colors of Red and White and spread over a sprawling fifteen hundred square feet, the store houses the entire international collection of Puma apparels, shoes and accessories. Apart from the sports performance products, the store caters to a new product range. The new product range will be available through “Motorsport”, “Moto”, “Golf”, “Yoga/Lounge” and “Beach Wear” collections. Besides this, Puma will also offer new products and colorways to consumers over four seasons in a calendar year. Being the official licensees for Ferrari and B.M.W, this PUMA store will also host a range of these branded shoes, apparels, accessories and promises to provide customers more than what they could have asked for. Unveiling the details of this exciting brand Mr. Rajiv Mehta, Managing Director, Puma Sports India Pvt.Limited said “We believe that the sports apparel segment has a huge potential in the Indian market. Today customers look for a world-class, quality product. Puma is all this and more! Puma is a strong product coupled with a unique and fun experience, which will redefine the sports lifestyle market in the country.”  There could not have been a better time to launch the Puma store when the entire country is going Ga-Ga over soccer and 12 of the 32 teams in this year’s finals will be wearing Puma–including all five qualifiers from Africa, especially as the 2010 World Cup will be held in South Africa . The expansion plans of Puma Sports India are ambitious, with the aim of establishing Puma in India at parity with the Global Brand position. The long term mission of the company in India is identical with the global Puma mission, namely to become the most desirable sports lifestyle company in India. About PUMA PUMA® is the global athletic brand that successfully fuses influences from sport, lifestyle and fashion. PUMA’s unique industry perspective delivers the unexpected in sportlifestyle footwear, apparel and accessories, through technical innovation and revolutionary design. Established in Herzogenaurach, Germany in 1948, PUMA distributes products in over 80 countries. For further information please visit www.puma.com <http://www.puma.com> and www.pumafootball.com For further information, please contact : |
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI: Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
