Film Production
Prime Focus provides VFX, DI & Cameras for ‘Udta Punjab’
MUMBAI: From Abhishek Chaubey, the critically-acclaimed writer and director of ‘Ishqiya’, comes ‘Udta Punjab’, a gritty, crime thriller exploring the drug abuse in Punjab from a number of perspectives: a rock star, a migrant labourer, a doctor and a cop. Prime Focus provided visual effects (VFX), Digital Intermediate (DI) services and camera rental for ‘Udta Punjab’, which stars Shahid Kapoor, Alia Bhatt, Kareena Kapoor Khan and Diljit Dosanjh.
Prime Focus delivered more than 345 VFX shots for ‘Udta Punjab’, including crowd multiplication and LED screen compositing for the ‘Chitta Ve’ song sequence, set extension and enhancement, picture-in-picture (PIPs) and clean-up work. One of the most challenging VFX sequences was a drug injection sequence which required the creation of a surreal dreamlike environment.
“In the scene in which Alia can be seen freefalling against a pitch-black backdrop, the idea was to portray the calming and sedating effect of drugs on a junkie,” commented VFX Supervisor Vishal Kapoor. “Even after grading we weren’t quite satisfied with the static look of the frame, so in order to impart more dreaminess to sequence we added subtle transverse wave motions to help bring the sequence to life.”
The grade of the film varied for each of the main characters – from colourful and vibrant for Tommy (a high-on-drugs, Punjabi rockstar), to earthy and raw for Pinky (a Bihari migrant who works in the fields). A rather cold treatment was given to the scenes featuring Preet and Sartaj – the characters battling the drug menace in the state of Punjab.
“In addition to the overall dark treatment of the movie a grungy texture was added to the drug sequences to bring about the squalid, drug-fuelled underbelly of the region,” said Prime Focus Colourist Aashirwad Hadkar.
Produced under the banner of Phantom Films & Balaji Motion Pictures, which was also the distribution company, ‘Udta Punjab’ released on 17th June 2016.
Film Production
Arka Mediaworks onboards 88 Pictures as animation studio partner on ‘The Eternal War – Part 1’
Arka Mediaworks announces that 88 Pictures, the acclaimed animation and visual storytelling studio known for its cutting-edge CGI and cinematic artistry, is on board as the animation partner for the highly anticipated Baahubali: The Eternal War, a groundbreaking two-part 3D animated feature film set in the globally beloved Baahubali universe.
Baahubali: The Eternal War represents a bold new chapter in the Baahubali saga envisioned for national and international audiences and crafted with the ambition of delivering one of India’s most ambitious and globally benchmarked animation projects to date.
88 Pictures will execute the animation production, bringing to life the film’s richly detailed worlds, epic battle sequences, and larger-than-life characters with its signature blend of artistic vision, performance-driven animation, and advanced production pipelines. Working closely with the film’s creative leadership and technical partners, the studio aims to set new benchmarks in animation quality, cinematic storytelling, and global scalability.
This animated epic follows the successful re-release of Baahubali: The Epic (the combined theatrical version of the original live-action films) on 31 October 2025 across India and the USA. During the film’s interval, legendary creator and director S.S. Rajamouli (Baahubali 1 & 2, RRR) stunned audiences with a surprise teaser for The Eternal War – Part 1. The video immediately went viral, garnering widespread national and international acclaim across LinkedIn, Instagram, and YouTube for its ambitious visual style and scale.
Produced by Arka Mediaworks and led by co-founder and CEO Shobu Yarlagadda – producer of the iconic Baahubali duology, The Eternal War brings together fantastic storytelling and cutting-edge animation.. The film is directed and written by acclaimed animation filmmaker Ishan Shukla (Schirkoa: In Lies We Trust, Star Wars: Visions – “The Bandits of Golak”) and screenplay by Scott Mosier (The Grinch). Mihira Visual Labs, the studio co-founded by Yarlagadda anchors the film’s animation, visual development, and execution.
The partnership with 88 Pictures brings significant pedigree to the project; the studio is well-regarded for its work on high-profile international titles including DreamWorks’ series Trollhunters, the HBO Max original series Gremlins: Secrets of the Mogwai, Disney’s animated short An Almost Christmas Story to name a few.
Yarlagadda shared, “We are happy to onboard 88 Pictures as the animation studio partner for our prestigious and most expensive animated film from India. We believe that their expertise and capabilities will allow us to produce a first-of-its-kind, world-class animated feature film from India.”
88 Pictures founder & CEO Milind D. Shinde said, “Baahubali changed the way cinema is perceived and became a defining milestone that turned the tide for Indian live-action filmmaking. Expanding the franchise into an entirely new universe—at a never-seen, never-done scale—through an animated feature created in India for a global audience is set to redefine how the world views Indian animation. We are truly thrilled to be part of this landmark project and to bring it to life under the visionary direction of Ishan Shukla, guided by the experience and leadership of acclaimed producer Shobu Yarlagadda.”
Shukla expressed, “Eternal War requires a level of visual and emotional precision that can only come from teams who truly understand both craft and intent. Working with 88 Pictures, alongside Mihira Visual Labs, has been a deeply collaborative experience. This association brings together technical excellence and creative sensitivity, enabling us to translate an ambitious vision into a compelling cinematic reality.”
Baahubali: The Eternal War – Part 1 is scheduled for release in 2027
