Hindi
Premier party, interviews of ‘Shaadi Se Pehle’ on ETC ‘Bada Parda’
Mumbai April 5, 2006: Its Premier time again. ETC, Bollywood Ka Apna favorite channel is presenting premier of Subash Ghai’s film ‘Shaadi Ke Pehle’ at Cinemax. This star studded Premier will be held on Wednesday April 5, 2006 at Cinemax. Stars will walk the red carpet from entry to red lounge.
‘Shaadi Se Pehle’ is a story of man called Ashish Kapoor (Akshaye Khanna) who is deeply in love with his Rani (Ayesha Takai). But problem is with Ashish who deals with the ordeals of his life in weird manner. At the smallest of the problems Ashish believes in running to the nearest medical store and popping pills to calm his jangled nerves. In short the man is raving hypocondriac. This creates unintended in incidents, a love triangle with Malika Sherawat, angry frustrated set of parents, Sunil Shetty and friends. In short it is chaotic comedy that is creating the laugh riot ‘Shaadi Se Pehle’ something that the doctor has prescribed for true blue entertainment.
Exclusive interviews with stars anchored by ETC Veejay Suresh Menon and Aanchal, other celebrity guests, footage of the activities and special scenes from the film will be shown only on ETC Bada Parda on Tuesday April 11, 2006 from 8.00 PM. Show is sponsored by Frank Finn.
Bada Parda is dedicated one hour programme that showcases exclusive scenes from the film, interviews of the stars and peep into the glamour of Film Premier only on ETC.
ETC has successfully conducted, hosted and telecast exclusive premiers and special events of films like Kyonki…….Its Fate, No Entry, Garam Masaala, Deewane Hue Paagal, Zinda, Wah Life Ho To Aisi, Neal N Nikki, Bunty Aur Bubli, Fight Club and many more. As a window to Bollywood, ETC is committed to give viewers that Little eXtra of film industry and Hindi music. In fact, ETC has become the must have platform for this industry. Association with the premieres of the films is just an extension to this relationship. Films are an integral part of ETC Culture and programming mix. Bada Parda on ETC always associates with films of mega stars and mega directors with power packed performance.
ETC is a music based entertainment channel with music dominating more than 98% of the programming content. In all India markets, ETC enjoys the largest reach amongst all the music channels. ETC is watched by more then 30 million households.
For Media Information:
Neelam Gupta
ETC Networks Ltd.
022- 2673 2033-7
Hindi
Remembering Gyan Sahay, the lens behind film, television and advertising
From a puppet rabbit selling poppadums to Hindi cinema, he framed it all.
MUMBAI: There are careers, and then there are canvases. Gyan Sahay, the veteran cinematographer, director, and producer who passed away on 10 March 2026 in Mumbai, had one of the latter. Over several decades in the Indian film and television industry, he turned lenses, lights, and the occasional puppet rabbit into something approaching art.
A graduate of the Film and Television Institute of India (FTII) in Pune, Sahay built his reputation as a director of photography across a career that stretched from the early 1970s all the way to the digital age. He was the kind of craftsman who understood that a well-composed shot is not merely a technical achievement but a quiet act of storytelling.
For most Indians of a certain age, however, Sahay will forever be the man behind the rabbit. His direction of the iconic long-running television commercial for Lijjat Papad, featuring its now-legendary puppet bunny, gave the country one of its most cheerfully persistent advertising images. It was the sort of work that sneaks into the national subconscious and takes up permanent residence.
His big-screen credits as cinematographer include Anokhi Pehchan (1972), Pagli (1974), Pas de Deux (1981), and Hum Farishte Nahin (1988). In 1999, he stepped behind a different kind of camera altogether, making his directorial debut with Sar Ankhon Par, a drama that featured Vikas Bhalla and Shruti Ulfat, with a cameo by Shah Rukh Khan for good measure.
On television, Sahay was particularly prized for his command of multi-camera production setups, a skill that made him a go-to technician for large-scale shows and reality programmes. In an industry that has never been especially patient with complexity, he was the calm hand on the rig.
In later life, Sahay turned teacher. He participated regularly in masterclasses and Digi-Talks, often hosted by organisations such as Bharatiya Chitra Sadhna, sharing hard-won wisdom on cinematography, the comedy of timing in a shot, and the sweeping changes brought by the shift from celluloid to digital. He was also said to have been involved in a project concerning a biographical film on Infosys co-founder N.R. Narayana Murthy.
Tributes from the film industry poured in following the news of his passing, with colleagues remembering him as a senior cameraman who served as a rare bridge between two entirely different eras of Indian cinema. That is, perhaps, the finest thing one can say of any craftsman: he kept up, and he brought others along with him.
