Awards
Pramod Chandorkar is IRAA awards director
MUMBAI: The Indian Recording Arts Academy has announced Pramod Chandorkar as the Awards Director. Pramod has been working as a Sound Engineer since 1995. He has worked on numerous mega hit albums and films as Chief Sound Engineer. He is one of the few audio engineers who have excelled in all branches of audio ranging from Music Recording, Live Sound, Film Sound Design, Studio Design and Audio Education.
Starting out as a musician, Pramod’s journey is marked with an association with many leading sound recording studios. Pramod has also been responsible for designing and deploying more than 30 fully operational sound recording facilities. Currently other than being the founder & director of Soundideaz Academy Pvt. Ltd. a premier institute conducting courses on Sound engineering, he also heads an impressive Audio post-production facility.
He is also a FOH Mix engineer and the Head Technical Engineer for Sonu Nigam Live in concert and has been traveling the world for his tour for last 13 years .He has mixed live for artists like Lata Mangeshkar and Asha Bhonsle.
In the world of Film Sound design he has been active for last four years and in a short span has received four prestigious nominations for Sound Design for Films. He has received the Zee Cine Award for Best Song Recording in 2005 and also three IRRA and one Palm Live Sound Awards too.
“I feel honoured to be appointed as the Awards Director for the prestigious IRAA. In the last 10 years IRAA has become the most prestigious award for the Audio industry,” says Chandorkar. “In a world where a technician’s contribution in recording of music and film sound has only increased multifold, IRAA has done the job of acknowledging their contribution and motivating the new generation of Audio artists. In the coming editions we will be looking forward to take these awards and recognition to the next well,” he adds.
IRAA in its 11th consecutive edition is achieving critical attention from Indian recording engineers aspiring for recognition in their technical art in the audio studio. Pramod Chandorkar eminent sound engineer of global fame is the 2017 Award Director. In Pramod we have a very dedicated and serious savant of the recording arts having contributed immensely to the profession. IRAA is going to benefit greatly in his guidance and leadership. I believe more so nice fraternity of recording engineers will benefit in the IRAA Awards being led by Pramod,” states Anil Chopra, founder of IRAA Awards.
“I have known Pramod since 25 years and persistence for achieving excellence is remarkable, the awards too recognize excellence in the recording arts,” he adds.
Now in its 11th edition, IRAA Awards will continue to applaud the best in Indian music; those who exhibit the courage, and creativity to bring about a transformation in the world of music.
Indian Recording Arts Awards (IRAA) every year honour and recognise exceptional talent in music, soundtrack recording and mixing in Indian music for albums and movies. The music awards similarly recognise innovation in music composition and tracks that define independent popular music culture.
IRAA 2017 will be held at Bombay Exhibition Centre on 3 June and will be hosted alongside PALM Expo 2017. IRAA Awards are now accepting nominations.
The entries for the esteemed awards can be submitted for consideration at iraa.in/register. The soundtracks and albums released between January 1- December 31, 2016 are eligible for nominations and the list of categories which include Film as well as Non-film, are available on the IRAA website – www.iraa.in. Audio files accompanying the entries can be submitted to a dropbox link provided on the website.
Awards
MRSI to honour B.V. Pradeep with lifetime achievement award
Veteran insights leader to be recognised at 7th Golden Key Awards in Mumbai
MUMBAI: The Market Research Society of India will confer its Lifetime Achievement Award on B.V. Pradeep at the 7th Golden Key Awards on March 6, 2026, in Mumbai, celebrating a career that has quietly shaped how businesses listen to consumers.
With more than four decades in the field, Pradeep is widely regarded as one of the architects behind the transformation of market research from a support function into a strategic growth engine. An alumnus of the Indian Institute of Management, Bangalore, he spent nearly 30 years with Unilever in India and overseas, where he developed research frameworks and insight-led systems that went on to become global best practices.
Long before consumer centricity became corporate shorthand, Pradeep championed the idea that organisations should build from the consumer backwards. He played a key role in formalising the consumer and market Insights function, elevating it from number crunching to boardroom influence. From reshaping sensory research in tea and refining brand equity measurement in the 1990s to designing large-scale insight systems and behaviour change models, his work helped businesses turn observation into action.
His impact stretches well beyond India. Pradeep served on Esomar’s Governing Council as vice president and treasurer and worked to strengthen India’s presence in the global research community. He has chaired the joint technical committee for Television Audience Measurement, been a governing council member of the Media Research Users Council and led MRSI as president from 1999 to 2005. He now heads his consultancy, Catalyst-4ur-Growth, advising organisations on marketing, insights and analytics.
TAM Media Research chief growth and partnerships officer and MRSI president Nitin Kamat, said Pradeep’s contribution extends beyond frameworks and methodologies. “He reshaped how organisations think about consumers and expanded the sector’s horizons beyond FMCG. His work elevated insights into a strategic lever for growth, and we are proud to honour his legacy.”
Kantar managing director and qualitative head Apac and committee chair for the award Paru Minocha, noted that Pradeep’s influence is both deep and enduring. “He pioneered frameworks that unlocked growth for clients and agencies alike and helped position India strongly on the global research map. His work strengthened the strategic role of consumer insights in lasting ways.”
The Lifetime Achievement Award jury was chaired by C K Sharma, former strategic consultant and principal at Gallup, and included senior industry leaders from Nestlé India, RSPL, Quantum Consumer Solutions and Inteliphyle Ltd.
As the Golden Key Awards return for their seventh edition, MRSI continues to spotlight the people and ideas that power the research and insights industry. This year, the spotlight falls firmly on a man who ensured that the consumer voice was not just heard, but heeded.
