Awards
Pramod Chandorkar is IRAA awards director
MUMBAI: The Indian Recording Arts Academy has announced Pramod Chandorkar as the Awards Director. Pramod has been working as a Sound Engineer since 1995. He has worked on numerous mega hit albums and films as Chief Sound Engineer. He is one of the few audio engineers who have excelled in all branches of audio ranging from Music Recording, Live Sound, Film Sound Design, Studio Design and Audio Education.
Starting out as a musician, Pramod’s journey is marked with an association with many leading sound recording studios. Pramod has also been responsible for designing and deploying more than 30 fully operational sound recording facilities. Currently other than being the founder & director of Soundideaz Academy Pvt. Ltd. a premier institute conducting courses on Sound engineering, he also heads an impressive Audio post-production facility.
He is also a FOH Mix engineer and the Head Technical Engineer for Sonu Nigam Live in concert and has been traveling the world for his tour for last 13 years .He has mixed live for artists like Lata Mangeshkar and Asha Bhonsle.
In the world of Film Sound design he has been active for last four years and in a short span has received four prestigious nominations for Sound Design for Films. He has received the Zee Cine Award for Best Song Recording in 2005 and also three IRRA and one Palm Live Sound Awards too.
“I feel honoured to be appointed as the Awards Director for the prestigious IRAA. In the last 10 years IRAA has become the most prestigious award for the Audio industry,” says Chandorkar. “In a world where a technician’s contribution in recording of music and film sound has only increased multifold, IRAA has done the job of acknowledging their contribution and motivating the new generation of Audio artists. In the coming editions we will be looking forward to take these awards and recognition to the next well,” he adds.
IRAA in its 11th consecutive edition is achieving critical attention from Indian recording engineers aspiring for recognition in their technical art in the audio studio. Pramod Chandorkar eminent sound engineer of global fame is the 2017 Award Director. In Pramod we have a very dedicated and serious savant of the recording arts having contributed immensely to the profession. IRAA is going to benefit greatly in his guidance and leadership. I believe more so nice fraternity of recording engineers will benefit in the IRAA Awards being led by Pramod,” states Anil Chopra, founder of IRAA Awards.
“I have known Pramod since 25 years and persistence for achieving excellence is remarkable, the awards too recognize excellence in the recording arts,” he adds.
Now in its 11th edition, IRAA Awards will continue to applaud the best in Indian music; those who exhibit the courage, and creativity to bring about a transformation in the world of music.
Indian Recording Arts Awards (IRAA) every year honour and recognise exceptional talent in music, soundtrack recording and mixing in Indian music for albums and movies. The music awards similarly recognise innovation in music composition and tracks that define independent popular music culture.
IRAA 2017 will be held at Bombay Exhibition Centre on 3 June and will be hosted alongside PALM Expo 2017. IRAA Awards are now accepting nominations.
The entries for the esteemed awards can be submitted for consideration at iraa.in/register. The soundtracks and albums released between January 1- December 31, 2016 are eligible for nominations and the list of categories which include Film as well as Non-film, are available on the IRAA website – www.iraa.in. Audio files accompanying the entries can be submitted to a dropbox link provided on the website.
Awards
Ajay Kakar to chair jury for ad:tech Honours Awards 2026
Industry leaders join jury as nominations surge for marketing tech awards
NEW DELHI: The ad:tech Honours Awards 2026 are gearing up for a bigger second edition, with Ajay Kakar, head of corporate branding at Adani Group, set to chair the jury for India’s technology-focused marketing awards.
Organised in partnership with the International Advertising Association India Chapter, the awards celebrate the growing influence of technology in shaping modern advertising and marketing outcomes. This year’s edition has drawn a strong response from across the industry, signalling rising momentum around innovation in marketing technology.
The organisers say the nominations reflect a wide range of ideas and approaches, highlighting how brands and agencies are increasingly leaning on platforms, tools and data to sharpen their campaigns and connect with audiences more effectively.
Leading the evaluation process, Kakar will head a jury made up of senior leaders from across brands, agencies and technology platforms.
The jury panel includes Amaresh Godbole, CEO, digital technology business at Publicis Groupe; Bishwajeet S, head of marketing and PR at Volkswagen India; Carol Goyal, executive director at Rediffusion and CEO of Aesthetic Intelligence Lab; Kushal Sanghvi, director at Komerz; Lara Balsara, executive director at Madison World; Rana Barua, group CEO India, sea and North Asia; Deepak Oram, senior vice president growth marketing and martech; and Priyanka Khaneja Gandhi, head of marketing and creative solutions at Amazon Ads India.
The ad:tech Honours Awards aim to recognise not just creative campaigns but the smart use of technology that delivers measurable impact and business results. Categories this year reflect the rapidly evolving digital landscape, covering areas such as artificial intelligence, data-driven marketing, content ecosystems, automation, martech and adtech integration, and commerce-led marketing.
The winners will be announced on 17 March 2026 at the Yashobhoomi Convention Centre in New Delhi during ad:tech New Delhi 2026. The event is expected to bring together leaders from brands, agencies, platforms, creators and technology partners for an evening celebrating the ideas and innovations shaping the future of marketing.iconductor industries.
