News Broadcasting
POGO and Mumbai kids Go Green with Chhota Bheem
MUMBAI: POGO, India’s leading kids’ channel, culminated its annual on-ground innitiave with a mega event in Mumbai. The month long activity called Bheem’s Green Team crescendoed with an engaging, entertaining & insightful extravaganza in the city replete with games, workshops, performances by superhero Chhota Bheem and Chutki and the surprise element of unveiling Kalia’s costume.
Organized by POGO, Bheem’s Green Team is the first of its kind “Go Green” event themed around kids’ favorite superhero, Chhota Bheem. The event undertaken at a mall in Mumbai on December 14 & 15, 2013 saw participation from over 5000 kids and their parents. The two day event taught kids ways to protect the environment through games and workshops designed to entertain and be insightful. Additionally, POGO and Chhota Bheem distributed over 5000 saplings amongst children encouraging them to proactively make their green contribution.
Highlight of the activity was an entertaining performance by Chhota Bheem and Chutki. Furthermore, kids were elated to meet and watch Kalia perform on-ground for the first time ever!
The Bheem’s Green Team campaign targeted kids and families across India via on-air promotions, online games and School Contact Programs culminating in a massive 2-city event with a single focus of encouraging kids to save the environment. On-air promotional spots drove kids www.pogo.tv, where the Bheem’s Green Team microsite hosted green tips, fun trivia, videos, etc. However, the biggest eye-catcher on the microsite was the game application that allowed kids to grow and take care of their digital sapling. Finally, on-ground School Contact Programs in Mumbai and Delhi targeting over 10,000 students strengthened this message and invited kids to the ultimate event to meet Chhota Bheem and interact with him.
Mr. Krishna Desai, Senior Director & Network Head -Kids, Turner International India Pvt. Ltd. said, “As India’s leading kids’ channel, we strive to preserve POGO being a responsible brand. To this end one such endeavour was Bheem’s Green Team, a multi-platform “Go Green” initiative. Kids were given the opportunity to sign up to be a part of this initiative with their superhero and protect the environment while being creative and having fun.”
Bheem’s Green Team is powered by Thomas & Friends with associate sponsors Junior Horlicks, Kellogg’s Chocos and Zandu Sona Chandi Chyawanprash Plus.
News Broadcasting
Network18 channels lead YouTube news viewership in March 2026
CNN-News18, News18 India and CNBC channels top categories with record views
MUMBAI: When the world hit refresh on breaking news, Network18’s channels were already streaming ahead. As geopolitical tensions and war-driven headlines fuelled a surge in global news consumption, the network’s digital playbook delivered big clocking record Youtube viewership across English, Hindi and business news categories in March 2026.
At the forefront was CNN-News18, which emerged as the clear leader in the English news segment with 130 million live and video-on-demand views. The channel edged past competitors such as Times of India (126.5 million), Times Now (101.1 million), India Today (88.2 million) and NDTV (77.5 million), according to Databeings data for March.
In the Hindi news arena, News18 India delivered a commanding performance, racking up a staggering 3,297 million views on YouTube. The channel comfortably outpaced NDTV India, which recorded 3,119 million views, underlining its deep reach and consistent engagement with mass audiences, as per Playboard data.
The network’s dominance wasn’t confined to general news. In the Hindi business segment, CNBC Awaaz topped the charts with 92 million views, narrowly ahead of Zee Business (90 million) and well ahead of ET Now Swadesh (57 million). Meanwhile, its English counterpart CNBC-TV18 posted a strong 58 million views, reinforcing the network’s cross-category strength.
The spike in viewership reflects a broader shift in audience behaviour, with viewers increasingly turning to digital platforms particularly Youtube for real-time updates and in-depth coverage during high-intensity news cycles. For Network18, the numbers signal more than just scale; they underline the effectiveness of a multi-platform strategy that blends speed, credibility and continuous coverage.
In a month where the news never paused, it seems viewers chose to stay tuned where the stream never stopped.
