Movie Channels
&pictures to premiere ‘Haider’
MUMBAI: &pictures, India’s premium mass Hindi movie channel, with an aim to engage and entertain the audiences will premiere the five National Awards winning superhit drama Haider on &pictures, this Saturday, 30 May at 8 pm. The film that garnered a high degree of national and international acclaim features some of the most versatile actors including Shahid Kapoor, Tabu, Irrfan Khan and Kay Kay Menon.
Haider an inspirational work from one of the most prolific directors of our times, Vishal Bharadwaj, is widely celebrated for its performances, music, screenplay and dialogues. The film which is a league apart from other films made on Kashmir, narrates a trying tale of a boy in search of his missing father interwoven with the miseries and atrocities of the residents of the region. Highlighting these aspect the channel has taken the creative route to promote the film with #HaiderAlagHai.
ZEEL Deputy Business Head, Hindi Movie Channels Ruchir Tiwari stated, “A story of obsessive intertwined relationships, Haider is different in many ways. There might have been many films that captures the hearts of critics and masses alike but Haider is definitely one of the best stories you’ll ever watch on screen. Touted as a contemporary classic, brave and edgy the film deserved to be pegged with avant-garde pitch and #HaiderAlagHai surely brings out those prominent aspects of the film. At &pictures, it is our constant endeavor is to engage our audiences through distinctive campaigns and initiatives and with the premiere of Haider the viewers are surely in a rare treat.”
Speaking on the television premiere of Haider on &pictures, the spectacular Shahid Kapoor said, “Haider is the defining moment of my career. The movie is a wonderful amalgamation of emotions right from anger to love, friendship, betrayal and beautifully scripted by Vishal Bhardwaj. I’m extremely delighted that the movie is premiering on &pictures for people to watch it in the comfort of their homes.”
Shradha Kapoor also spoke about her movie reaching out to the masses and said, “Haider is one of the finest films of Bollywood and a milestone in my career. The depiction of the state and people of Kashmir is by far the most beautiful I’ve ever seen in any movie and I’m fortunate to have been a part of this film. I’m glad that the movie will now reach out to a large number of Indian households for people to sit together and watch on &pictures. I’m certain that the viewers will love the movie kyunki picturein toh bohot banti hain lekin Haider alag hain.”
Shot in the picturesque valleys of Kashmir, Haider scores a poignant and unconventional music by Vishal Bhardwaj himself. Graced with Kashmiri folk instruments the melodies add an exquisite operatic quality to the movie.
Movie Channels
Ek Deewane Ki Deewaniyat Premieres 14 Feb on Zee
Ek Deewane Ki Deewaniyat world TV premiere 14 Feb at 8pm passion meets politics.
MUMBAI: Cupid’s arrow just got a plot twist and it’s heading straight for your TV screen. This Valentine’s Day, Zee Cinema is turning up the heat with the world television premiere of Ek Deewane Ki Deewaniyat, a raw, rule-breaking romantic drama that proves love doesn’t always come wrapped in roses.
Set to air on Saturday, 14 February at 8pm, the film stars Harshvardhan Rane and Sonam Bajwa, directed by Milap Zaveri. It dives headfirst into obsession, heartbreak, and the kind of unconditional love that leaves scorch marks. Rane plays Vikramaditya, a powerful politician whose all-consuming passion for actress Adaa spirals into chaos when his feelings go unreturned unleashing a storm of emotion, misunderstanding, and life-altering consequences.
The timing couldn’t be sharper. Audiences are clearly craving intense love stories over sugar-coated ones, and this film taps straight into that vein. Harshvardhan Rane already has a loyal fanbase from his cult hit Sanam Teri Kasam, which cemented his status as the go-to guy for heart-wrenching romance especially among younger viewers who keep the film on repeat.
Milap Zaveri captured the film’s beating heart, “This film is about love that doesn’t follow rules. With Valentine’s Day being a time when audiences gravitate towards romantic narratives, the television premiere of Ek Deewane Ki Deewaniyat on Zee Cinema felt like the perfect fit. The continued love for intense romances shows there is a strong emotional appetite for such stories.”
Rane himself called it a story rooted in messy, honest emotion, “Ek Deewane Ki Deewaniyat explores love in its most intense and vulnerable form where emotions are messy and deeply human. It’s a story that doesn’t shy away from passion or pain on Valentine’s Day making it even more special as it reflects the many shades of love people experience.”
Sonam Bajwa added her take, “Ek Deewane Ki Deewaniyat is not a conventional love story, it’s raw, intense and emotional. Valentine’s Day is usually associated with happy romance but this film explores love in its most vulnerable form.”
So if your Valentine’s plans include more than chocolates and clichés, tune in to Zee Cinema at 8pm on 14 February. Because sometimes the most unforgettable love stories aren’t the ones that end neatly, they’re the ones that leave you questioning just how far passion can push before everything changes.
