News Broadcasting
Perfetti Announces winner of Mentos Batti Jalao Campaign
NEW DELHI :Mentos, one of the leading brands of Perfetti Van Melle India, today announced the winner of its Batti Jalao Campaign. The winner, Malek Mohamad Shahnawaz Hafisodin was given a cheque of Rs. 25 lakhs by Perfetti India representatives at Baroda.
Mentos- Khooni Kaun Hai, has been one the most unique and innovative marketing campaigns with an aim to initiate conversations amongst its consumers. The campaign used a riddle with a twist and urged the audience to use their brain laterally. This unconventional campaign was very effective in creating a buzz amongst its target audience. The campaign received more than 5 lakh entries through various platforms including social media, microsites, mobile, internet, radio and electronic media.
Commenting on the campaign, Mr. Nikhil Sharma, Director – Marketing, Perfetti Van Melle India said, “This campaign has helped us engage with our consumers in an interesting and never-done-before way. Batti Jalao campaign has been very successful and we have seen tremendous response from the customers. I would like to once again congratulate Mr. Hafisodin on his win.”
Commenting on his win Mr. Malek Mohamad Shahnawaz Hafisodin said,”This has been one of the most entertaining ads I have come across. I was sure there would be lakhs of entries and some of them would be right too. So I'm very happy that I got lucky“
The campaign conceptualized by Ogilvy & Mather was first launched on the digital media with a sneak preview for the Mentos Facebook community, which has over 9 lakh followers. Thereafter the campaign was launched in the internet and mobile space. Viewers could log on to www.mentosindia.com or www.facebook.com/mentosindia , branded destinations on internet and mobile specifically launched for this campaign. These zones enabled the viewers to participate in the contest and also provided them with clues to the riddle. Finally the campaign went on air on television across key youth oriented channels.
News Broadcasting
News18 India launches Command Centre war explainer with Arya
New show shifts from debates to decoding global conflicts and impacts
MUMBAI: News18 India has rolled out a new war-focused programme, Command Centre, featuring Gaurav Arya, as it looks to offer viewers a sharper, more grounded take on global conflicts amid rising tensions in West Asia.
Positioned as an “insider war room”, the show moves away from conventional panel debates and instead focuses on explaining military developments, decoding strategy and connecting global events to their everyday impact, from fuel prices to economic shifts.
The format leans heavily on visuals and data. The studio has been designed like a command hub, complete with large LED war maps, real-time graphics and an alert system to track developments as they unfold.
At the centre of it all is Arya, who brings his military background to simplify complex war strategies for viewers. His signature line, “Seedhi baat samjhiye”, anchors the show’s promise of clarity over noise.
News18 India managing editor Jyoti Kamal said, “Command Centre, featuring Major Gaurav Arya is designed to deliver accurate insights and a clear perspective on how evolving conflicts impact everyday life, from household budgets to national security. With expert voices analysing every development in real time, the show goes beyond headlines to decode what’s happening now, what it means, and what could come next.”
Echoing the intent, Gaurav Arya added, “In times of war, confusion is the biggest threat. With News18 India’s Command Centre, we are bringing viewers inside the war room, decoding strategies, tracking every escalation, and explaining, in the simplest terms, what it means for India and for every household. Seedhi baat samjhiye, this is where you understand not just what is happening, but what happens next.”
The weekday show will air in the afternoon slot and will also feature Gaurav Shukla, adding to its editorial depth.
With its mix of analysis, visuals and a clear focus on impact, the show reflects a broader shift in news consumption. Viewers are no longer just watching events unfold, they are looking to understand what those events mean for them.
