News Broadcasting
Perfetti Announces winner of Mentos Batti Jalao Campaign
NEW DELHI :Mentos, one of the leading brands of Perfetti Van Melle India, today announced the winner of its Batti Jalao Campaign. The winner, Malek Mohamad Shahnawaz Hafisodin was given a cheque of Rs. 25 lakhs by Perfetti India representatives at Baroda.
Mentos- Khooni Kaun Hai, has been one the most unique and innovative marketing campaigns with an aim to initiate conversations amongst its consumers. The campaign used a riddle with a twist and urged the audience to use their brain laterally. This unconventional campaign was very effective in creating a buzz amongst its target audience. The campaign received more than 5 lakh entries through various platforms including social media, microsites, mobile, internet, radio and electronic media.
Commenting on the campaign, Mr. Nikhil Sharma, Director – Marketing, Perfetti Van Melle India said, “This campaign has helped us engage with our consumers in an interesting and never-done-before way. Batti Jalao campaign has been very successful and we have seen tremendous response from the customers. I would like to once again congratulate Mr. Hafisodin on his win.”
Commenting on his win Mr. Malek Mohamad Shahnawaz Hafisodin said,”This has been one of the most entertaining ads I have come across. I was sure there would be lakhs of entries and some of them would be right too. So I'm very happy that I got lucky“
The campaign conceptualized by Ogilvy & Mather was first launched on the digital media with a sneak preview for the Mentos Facebook community, which has over 9 lakh followers. Thereafter the campaign was launched in the internet and mobile space. Viewers could log on to www.mentosindia.com or www.facebook.com/mentosindia , branded destinations on internet and mobile specifically launched for this campaign. These zones enabled the viewers to participate in the contest and also provided them with clues to the riddle. Finally the campaign went on air on television across key youth oriented channels.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
