News Broadcasting
Perfect Relations introduces 24×7 War Room for clients Amid COVID 19 crisis
MUMBAI. As corporate India grapples real-time with the fallout of COVID; managing exigencies of business continuity, the challenges are many. But misinformation and fear are ever present risks that make the task more complicated.
CEOs are faced with unprecedented interruptions that have no parallel in history. There is no way to forecast the timeline of this crisis or predict when it may taper off.
Perfect Relations, the smartest go-to Comms & Image agency of 26 years, has nimbly turned around its inhouse top level strategic team into a 24×7 War Room. Partners & Specialists from its top management team are hands on in this crisis unit. About 2-3 senior management level meetings happen in this virtual war room which also stays connected with the media and other outreach communities.
Dilip Cherian, Image Guru & Founder – Managing Partner at Perfect Relations, said, “Our objective is to allow Corporates access to a Single Source Solutions Provider with fresh approaches and rapid turnaround. We believe this is vital for clients to successfully navigate through the disruptions which now define the New Normal.”
Perfect Relations is working on a war footing to offer solutions that matter the most to clients right now and will persist until the curve flattens & the citizens, economy & markets recover.
News Broadcasting
Network18 channels lead YouTube news viewership in March 2026
CNN-News18, News18 India and CNBC channels top categories with record views
MUMBAI: When the world hit refresh on breaking news, Network18’s channels were already streaming ahead. As geopolitical tensions and war-driven headlines fuelled a surge in global news consumption, the network’s digital playbook delivered big clocking record Youtube viewership across English, Hindi and business news categories in March 2026.
At the forefront was CNN-News18, which emerged as the clear leader in the English news segment with 130 million live and video-on-demand views. The channel edged past competitors such as Times of India (126.5 million), Times Now (101.1 million), India Today (88.2 million) and NDTV (77.5 million), according to Databeings data for March.
In the Hindi news arena, News18 India delivered a commanding performance, racking up a staggering 3,297 million views on YouTube. The channel comfortably outpaced NDTV India, which recorded 3,119 million views, underlining its deep reach and consistent engagement with mass audiences, as per Playboard data.
The network’s dominance wasn’t confined to general news. In the Hindi business segment, CNBC Awaaz topped the charts with 92 million views, narrowly ahead of Zee Business (90 million) and well ahead of ET Now Swadesh (57 million). Meanwhile, its English counterpart CNBC-TV18 posted a strong 58 million views, reinforcing the network’s cross-category strength.
The spike in viewership reflects a broader shift in audience behaviour, with viewers increasingly turning to digital platforms particularly Youtube for real-time updates and in-depth coverage during high-intensity news cycles. For Network18, the numbers signal more than just scale; they underline the effectiveness of a multi-platform strategy that blends speed, credibility and continuous coverage.
In a month where the news never paused, it seems viewers chose to stay tuned where the stream never stopped.
