News Broadcasting
Percept Art in association with Toybank celebrate the Joy of Giving
MUMBAI: Percept art, a unique initiative of Percept Limited along with Toybank, a non-profit organization that has been set up with the aim of providing toys to children, organized a fund raiser through the synchronization of art, music and creativity on the occasion of joy of giving.
Attendees at this musical evening saw wonderful performances by Vasudha Sharma, Luke Kenny, Ravi Iyer & friends. Vasuda Sharma who broke out of her pop star mould and went on to become a one woman band, was loved by the audience.
Shweta Chari, the founder CEO of Toybank said, “Music is one of the most unbiased essences of life and does not draw differences between anybody. It gives me utmost satisfaction to see so many people offer their support and love.”
Luke Kenny, a well renowned Bollywood singer and DJ, was overwhelmed by the entire event. He said, “It has been such a lovely experience to be here. Music is my passion and it makes me really happy to offer my services for such a noble cause”
Percept Art aims at raising around 10 lacs from all these events and a portion of funds raised from this event will be donated to Toybank, which intends to use these funds to open one dozen rural impact centers across rural Maharashtra by the end of this year.
On the 11th October, Atul Kasbekar and Purab Kohli will grace the event to honor the photography contest which will be followed by musical performances by Suchitra Pillai and Luke Kenny.
Having reached out to over 65,000 kids so far, Toybank is working their way to impact the lives of 1,00,000 kids in their 10th year.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI: Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
