News Broadcasting
Parle-G comes on board Reliance broadcast networks big junior star
MUMBAI: Parle-G has come on board as presenting sponsors for BIG Junior Star, a unique property that showcases the best young talent, across the core Hindi markets of Uttar Pradesh, Bihar and Jharkhand. To be aired as a show on BIG MAGIC and amplified across BIG MAGIC Bihar & Jharkhand and radio network 92.7 BIG FM, this talent encouragement platform is targeted at young children between the ages of 8-15 years and has no caveats for the talent that the children wish to showcase. The show will be created into a 40 episode special which will air each Friday, Saturday and Sunday. The campaign kicking off this October will culminate in March 2014. It has been Parle G’s endeavor to encourage curiosity and overall development in children, in fact their recent campaign Roko Mat Toko Mat stands testimony, add to this tier II markets have been earmarked as key markets. On the other hand BIG MAGIC’s property idea of a kids talent hunt not limiting formats of entry, its expansive network and focusing on the tier II markets – the synergies made for an excellent partnership.
This first ever unique children’s talent reality show, will also feature child celebrities promoting the show through special appearances. Radio spots will share special tips for kids’ holistic growth, featuring experts interacting with listeners. An extension of the property also sees the Curious Kid contest, where during the on ground programs kids will be encouraged to ask curious questions and the most curious ones win prizes.
Mr. Pravin Kulkarnii, GM-Marketing, Parle Products said, “We are glad to be associated with one of Reliance Group’s popular channel, BIG Magic. With the channel now being aired across all major cities in India and becoming popular amongst its target audience, we are certain that our association with their upcoming show, BIG Junior Star will help us take forward the brand ideology of Parle G.”
Mr. Mayank Shah, Group Product Manager, Parle Products commented, “With our alliance with BIG Junior Star we are looking forward to elevate the ideology of our campaign Roko Mat, Toko Mat and strengthen our connection with the newer generation of parents and children. This platform will help us focus in bringing out natural curiosity in kids, encourage their desire to try new things, experiment and learn from their mistakes. We want them to realize that they can learn everywhere and from everything and that school is beyond just books and classrooms.”
Mr. Sunil Kumaran, Business Head – BIG MAGIC, said, “BIG Junior Star is our latest property which aims at encouraging talent amongst kids, in markets beyond the metros. We are happy to have Parle-G as our presenting sponsor for this initiative. With an interactive format and a diverse platform of categories, we are confident that BIG Junior Star will garner mass appeal, engaging excellently with our target audience – kids.”
BIG Junior Star will see an extensive multi-media marketing push across the platforms of television, radio, digital, outdoor, on ground – through school and residential welfare association contact programs and road shows. BIG Junior Star will go on air from January, 2014 on BIG MAGIC AND BIG MAGIC BIHAR JHARKHAND
News Broadcasting
Network18 channels lead YouTube news viewership in March 2026
CNN-News18, News18 India and CNBC channels top categories with record views
MUMBAI: When the world hit refresh on breaking news, Network18’s channels were already streaming ahead. As geopolitical tensions and war-driven headlines fuelled a surge in global news consumption, the network’s digital playbook delivered big clocking record Youtube viewership across English, Hindi and business news categories in March 2026.
At the forefront was CNN-News18, which emerged as the clear leader in the English news segment with 130 million live and video-on-demand views. The channel edged past competitors such as Times of India (126.5 million), Times Now (101.1 million), India Today (88.2 million) and NDTV (77.5 million), according to Databeings data for March.
In the Hindi news arena, News18 India delivered a commanding performance, racking up a staggering 3,297 million views on YouTube. The channel comfortably outpaced NDTV India, which recorded 3,119 million views, underlining its deep reach and consistent engagement with mass audiences, as per Playboard data.
The network’s dominance wasn’t confined to general news. In the Hindi business segment, CNBC Awaaz topped the charts with 92 million views, narrowly ahead of Zee Business (90 million) and well ahead of ET Now Swadesh (57 million). Meanwhile, its English counterpart CNBC-TV18 posted a strong 58 million views, reinforcing the network’s cross-category strength.
The spike in viewership reflects a broader shift in audience behaviour, with viewers increasingly turning to digital platforms particularly Youtube for real-time updates and in-depth coverage during high-intensity news cycles. For Network18, the numbers signal more than just scale; they underline the effectiveness of a multi-platform strategy that blends speed, credibility and continuous coverage.
In a month where the news never paused, it seems viewers chose to stay tuned where the stream never stopped.
